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The engineering marketing agency.
Built by engineers.

Lead generation, AI search visibility
and digital marketing for UK engineering.

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Engineering

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Automotive

Aerospace

Machine Build

Offshore

Marketing & Ai
Websites
Graphic Design

The engineering marketing agency built on real engineering experience.

Brookstone Creative is an engineering marketing agency based in the UK, specialising in the engineering and manufacturing sector. Built on first-hand engineering design and sales experience, we bring particular expertise in marketing strategy, AI search optimisation and lead generation.

  • Combining engineering expertise with technical sales and commercial leadership experience
  • Understanding not only how products are made, but how they are bought, specified and approved
  • Helping manufacturers position themselves for higher-value opportunities and stronger commercial growth

We provide engineering marketing, built by engineers, for engineers.

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AI Search & GEO Services.

Google’s AI Overviews, ChatGPT, Perplexity and other generative search platforms are changing how engineers and procurement managers find suppliers. Many companies are losing visibility without realising it.

Brookstone Creative specialises in Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), and AI search visibility for engineering and industrial businesses, structuring your content and digital presence so AI platforms find, trust, and recommend you over competitors.

ChatGPT AI Search Optimisation
Google Gemini AI Search Optimisation
Perplexity AI Search Optimisation
Google AI Search Optimisation
Claude AI Search Optimisation
Find out more

How we approach a marketing strategy.

Before anything begins, we take time to understand your goals, your target market, and the customers you want to attract.

We research your competitors and analyse your market to identify opportunities and pain points. From there, we build a tailored strategy that educates your audience, demonstrates your capabilities, and highlights why buyers should choose you.

The result is better quality enquiries, fewer wrong-fit prospects, and a sales team spending time on opportunities worth pursuing.

Marketing strategies built purely for engineers
We create clear, commercially focused marketing strategies that align teams, budgets and messaging around revenue goals. The outcome is focused marketing activity that directly supports sales growth.
Gaining more qualified leads from LinkedIn

We deliver targeted LinkedIn campaigns that reach engineers, buyers and senior decision-makers. The result is improved brand positioning, higher-quality leads and paid activity that contributes to growth.

Higher search rankings and more sales enquiries

We help engineering businesses increase visibility across traditional SEO and PPC with emerging Generative Engine Optimisation (GEO) and AI-driven search platforms.

Getting recommended by AI search tools

We develop content and digital assets that help AI search platforms understand, trust and recommend your business. The result is increased visibility, improved authority and more opportunities from qualified buyers.

Technical websites, optimised for industrial sales
We optimise structure, messaging and user journeys to turn website visitors into qualified leads. The outcome is higher conversion rates, better-quality enquiries and stronger commercial performance.
Clear, technical design that builds trust
We create design that simplifies technical details across print and digital assets. The result is stronger brand credibility, clearer communication and marketing materials that support buying decisions.

Why engineers choose Brookstone for marketing.

  • Real shop-floor and boardroom understanding of how engineering firms operate and sell
  • Experience of the technical buying cycles your prospects actually go through
  • The ability to understand and translate complex engineering into messaging that buyers trust

Brookstone Creative’s co-founder Richard spent years working in engineering and running a technical sales team before starting the agency. He saw first-hand how engineering businesses can win work by reflecting and supporting the way engineers and buyers actually make decisions, so Brookstone Creative was built to market engineering the way engineers actually buy.

That experience still shapes everything we do, marketing that speaks your buyers’ language because we’ve stood in their shoes.

Speak with an expert
Marketing health check

This is a short set of questions designed to help you sense-check your marketing and website. At the end, you’ll receive a score and some practical suggestions to help you improve results without guessing.

Take our health check
Take our marketing health check
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Receive marketing insights by email.

Our marketing insights emails share practical guidance on specific areas of marketing, including SEO, LinkedIn, Google Ads, email marketing, and website performance. It’s designed to help you make better decisions, understand what really matters, and get more value from the activity you’re already investing in.

  • Helpful ideas, clearly explained
  • Confidence in what to focus on next
  • Less guesswork in your marketing
  • Support for better decisions

What we do for engineers.

Be found in AI search results, AI Overviews, and generative search engines.

Search is changing. Google’s AI Overviews, ChatGPT, Perplexity and other generative search platforms are reshaping how engineers and buyers discover suppliers.

Find out more

AI search visibility

You can be sure you’re in good hands with a team of experienced website developers who are well-versed in the manufacturing and engineering sectors.

Find out more

Lead generation websites

Generate sign-ups and segment audiences in order to pinpoint the right clients for your business.

Find out more

Lead nurturing emailers

It is essential to ascertain the platform that is best for your business. You may be surprised at the results.

Find out more

B2B LinkedIn Leads

We will check your website is optimised correctly and ensure you are being found for the correct keywords.

Find out more

Organic Lead Generation

We will manage ad campaigns and budgets, constantly monitoring search terms and adjusting accordingly.

Find out more

B2B PPC campaigns

If it doesn’t look good, it won’t make sales! Our core team has excellent design and print skills.

Find out more

Industrial Brand Development

What our clients say...

5 Star

5/5

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IPU Group have been working closely with Brookstone for a number of years now and are extremely happy with both the service and output. We have just recently broadened our scope with them due to how well they have handled our requirements.

IPU Group

Louise, Managing Director
5 Star

5/5

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I’ve recently begun working with Brookstone on a project to redesign our company website and the team have been an absolute pleasure to work with. They have listened to exactly what we want and need from our site and have delivered everything we’ve asked for and more. We’re excited to launch our new site very soon. If you need a reliable, creative, and friendly team for your website project then get in touch with Brookstone.

Crane Electronics Ltd

Michael, Marketing Manager
5 Star

5/5

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This company designed us a fantastic web site, the help and marketing knowledge they give is invaluable.

I highly recommend this dynamic company.

Sound Control Services

Jim, Owner
5 Star

5/5

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When you analyse the year and know that you couldn’t have achieved what you did without your agency, that’s when you know you’ve got something good going. We have a longstanding relationship with Brookstone Creative, a partnership you might say. The combination of skill and invested experience with our company makes for an ideal combination.

Datapath Ltd

Kay, Marketing Manager
5 Star

5/5

Google G Icon

A Fantastic company and team to work with.

We took the leap of faith with Brookstone Creative and could not be happier with the results. Brookstone built a new E-commerce website for us from the ground up replacing our old and outdated site. The transition from the old to the new was virtually seamless. Within days the results were clear to see, increased traffic, increased enquiries and more importantly more conversions.

Store Fittings Direct

Chris, Owner
5 Star

5/5

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We wanted a company that would listen to our ideas and then design & build our new website. Brookstone’s immediate grasp of our requirements meant we had little work to do and were offered a dynamic, eye catching and very user friendly website.

Nothing was ever too much trouble. Highly Recommended – excellent customer service from the team.

NDS Tooling Solutions

Dean, Director

Download our brochure.

See what services Brookstone can offer your business in our handy marketing brochure.

Brookstone Brochure 2024

Or contact us to post a copy out to you.

Knowledge base.

Insights and articles for the manufacturing industry, written by our team of experts

Marketing Ideas and Strategies for Aerospace Companies

Effective marketing ideas and strategies for aerospace companies are built around how aerospace buyers actually research and decide: with extreme care, high technical scrutiny, and a strong emphasis on proven...
Read more

How Marketing Can Help Your Sales Team Close More Business

Marketing helps your sales team close more business by doing the work that door knocking and cold calling used to do, getting your company found, understood and trusted before a...
Read more

The Invisible Shortlist: Why Your Engineering Capabilities Are Missing From the First 60% of the Buyer Journey

Most engineering firms are invisible during the first 60% of the buyer journey, the research and shortlisting phase that now happens through search engines and AI tools before any supplier...
Read more

The Engineering Marketing Agency That Actually Understands Engineering: Inside Brookstone Creative

Brookstone Creative is a UK industrial marketing agency and engineering marketing company, based in Leicestershire, founded by Richard Stinson. What makes it different is that its founder came to marketing...
Read more

The 8 Rules of Industrial Marketing

The eight rules of industrial marketing are: educate rather than sell; be genuinely technical; back every claim with evidence; use your own real imagery; use video; play the long game;...
Read more

Aerospace Marketing Agencies: Why Genuine Sector Experience Matters Most

Aerospace marketing agencies are marketing agencies that specialise in the aerospace sector, and the best of them are distinguished not by how fluently they use aerospace terminology but by whether...
Read more
Marketing health check

This is a short set of questions designed to help you sense-check your marketing and website. At the end, you’ll receive a score and some practical suggestions to help you improve results without guessing.

Take our marketing health check

Behind the scenes...

There’s never a dull day at Brookstone! From planning out an entire new website to building a marketing plan to support it, there’s always something interesting going on!

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Contact

Get in touch.

It’s good to talk, so why not start right now? Drop us a quick message and we will be in touch through email, phone, video or in person. Just let us know your preference.

Or speak to us right now...
  • 01455 561 561
  • [email protected]

Office.

The Atkins Building
Lower Bond Street
Hinckley
Leicestershire
LE10 1QU

Company No: 09516123

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Contact Us.

  • 01455 561 561
  • [email protected]

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