Cognitive Bias Research

How to harness the marketing power of cognitive bias

It might feel as though our brains are constantly busy, evaluating and…


Blogging Content Marketing

A guide to content marketing

We’ve been seeing a few articles cropping up recently, claiming that content…


Buyers Persona

How to create a buyer persona

In an online world, we’re bombarded by adverts on a daily basis. In fact,…


Digital Marketing Strategy

Why digital marketing is food, not medicine

Does your business have an up-to-date digital marketing strategy that evolves…


Emotional Intelligence In Brands

Why emotional intelligence is important in digital marketing

Emotional intelligence may not be something that’s currently on your radar, but…


Social Proof

Social Proof – what it is and why your marketing campaign needs it

Social proof is a hot topic right now, with the potential to significantly…


AR Augmented Reality Shopping

How Augmented Reality is changing the way we shop

Augmented Reality – it sounds like the stuff of science fiction, but it’s here,…


Web Design Trends

Web design trends for 2019

Now that the end of the year is almost upon us, we’ve been taking a look at…


Digital Marketing Trends

Three digital marketing trends you can’t afford to ignore

Digital marketing is constantly evolving, so those of us who work within the…


5 Errors Ruining Your Adwords Page

Five errors that could be ruining your Adwords campaign

Here at Brookstone we’re huge fans of Adwords. When configured correctly, your…