Knowledge Base

Marketing is often thought of as quite a serious topic and a lot of brands are very sensible when it comes to advertising their company. It’s often nice (and…

This is a healthy question to ask (we get asked this a lot, and will continue to be asked for years to come), it helps us to strive forward successfully in…

One thing that a lot of people don’t seem to understand is that there isn’t a one size fits all marketing tool or method. Google Ads, Facebook Ads and…

Why do they ignore website maintenance? Right, I have something I need to get off my chest. I promise I won’t rant (ish). Why do companies not keep their…

Warning… This post can seriously increase your online sales. The issue: Continually reducing prices and fighting with suppliers for better discounts is a lazy…

Retail is becoming more and more of an online industry these days. But when you look at local and private retailers it seems that the message isn’t getting…

This is a question that we hear a lot. And there’s absolutely no shame in asking it, even though digital marketing has been around for quite a long time now…

Should an engineering company invest in high-quality photography for their website and social media? Engineering is predominantly technical. It’s all about…

LinkedIn is one of the very best tools to help your business – if it’s used in the right way. It’s great for... Making contacts, Networking, Getting your brand…

We all understand the value of a well laid-out high street shop, selling the right products at the right prices, along with a complimentary ambience and…

Having a good online presence for your businesses has always been important. But during the COVID-19 outbreak, it’s become even more so. And with social…

For businesses struggling to survive during the current global pandemic, a little extra help is on its way, and it’s all thanks to Google. The search engine…

Have you ever been halfway around the supermarket tackling the weekly shop, only to decide that you really can’t be bothered? Most of us will know the feeling,…

When you work in the field of web design you can’t afford to take your eye off the ball. Technological advancements happen so fast, it’s essential to keep…

If you’ve ever spent any time working on Search Engine Optimisation (SEO) for your website, then you’ll already be familiar with search engine algorithms.…

It’s easy to get hung up on website visitor numbers.  After all, you’ve created your site with the aim of being found online, so the higher the visitor…

It’s common knowledge these days that every business needs to have a website. If it’s going to do its job properly, the website needs to look stunning, with…

Have you thought about including a chatbot on your business website?  Do you even know exactly what a chatbot is, or what it does?If you hadn’t considered how…

We’ve been seeing a few articles cropping up recently, claiming that content marketing is dead.  This is a subject that rises to the surface from time to time,…

Does your business have an up-to-date digital marketing strategy that evolves and grows in line with your turnover?  Or is it something that you only stop to…

Social proof is a hot topic right now, with the potential to significantly increase your current conversion rates and drive profits through the roof. If it…

Now that the end of the year is almost upon us, we’ve been taking a look at upcoming trends in the world of web design. Just as in the world of fashion, web…

Here at Brookstone we’re huge fans of Adwords. When configured correctly, your Adwords campaign should generate high volumes of good-quality visits to your…

The digital world is full of buzzwords and acronyms that leave the majority of web users reeling, but one term that should be on every website owner’s radar is…

Expertise. Authority. Trustworthiness. That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on your radar, then…

Google Adwords (aka PPC) can be a brilliant way of attracting high-value customers to your website, but there’s a lot more to it than simply choosing a few…

So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits, but…

As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers every day.…

Whenever we purchase a product, our experience isn’t just about buying and using it.  A large part of the excitement is about the whole process of shopping for…

GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. It affects every business in the…

It’s something we hear all too often from local businesses – “I’ve already got a website, so why on earth would I need it redesigning?” Well, there are…

As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to seek out every possible change…

There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you ranked. We’ve put a blog…

‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and…

This is a frequently asked question and often seems to be answered by how big your budget is. If you want cheap, you pick a freelance designer and if you want…