Google BERT algorithm
If you’ve ever spent any time working on Search Engine Optimisation (SEO) for your website, then you’ll already be familiar with search engine algorithms.…
How To Go About Redesigning Your Website
As the public face of your business, available for visitors to browse 24/7, your website has to work hard for you. And just as you wouldn’t expect your car to…
How To Make Your Website Convert
It’s easy to get hung up on website visitor numbers. After all, you’ve created your site with the aim of being found online, so the higher the visitor…
How To Make Your Website Stand Out
In an online sea of websites, creating a site that stands out from the crowd is highly desirable. But what does it take to make sure that potential customers…
How To Increase Sales From Your Website
It’s common knowledge these days that every business needs to have a website. If it’s going to do its job properly, the website needs to look stunning, with…
How To Plan Your Perfect Website
Your website is the public online face of your brand, so it’s important to create the right impression from the start. But do you have a clear idea of exactly…
Everything you need to know about chatbots
Have you thought about including a chatbot on your business website? Do you even know exactly what a chatbot is, or what it does?If you hadn’t considered how…
How to harness the marketing power of cognitive bias
It might feel as though our brains are constantly busy, evaluating and interpreting information so as to form relevant and valid opinions, but we’re all guilty…
A guide to content marketing
We’ve been seeing a few articles cropping up recently, claiming that content marketing is dead. This is a subject that rises to the surface from time to time,…
How to create a buyer persona
In an online world, we’re bombarded by adverts on a daily basis. In fact, according to an article in Forbes, the average American is exposed to between 4,000…
Why digital marketing is food, not medicine
Does your business have an up-to-date digital marketing strategy that evolves and grows in line with your turnover? Or is it something that you only stop to…
Why emotional intelligence is important in digital marketing
Emotional intelligence may not be something that’s currently on your radar, but if you want to establish a strong brand that attracts, and retains, loyal…
Social Proof – what it is and why your marketing campaign needs it
Social proof is a hot topic right now, with the potential to significantly increase your current conversion rates and drive profits through the roof. If it…
How Augmented Reality is changing the way we shop
Augmented Reality – it sounds like the stuff of science fiction, but it’s here, and it’s coming to a screen near you very soon! To your mobile screen to be…
Web design trends for 2019
Now that the end of the year is almost upon us, we’ve been taking a look at upcoming trends in the world of web design. Just as in the world of fashion, web…
Three digital marketing trends you can’t afford to ignore
Digital marketing is constantly evolving, so those of us who work within the industry need to keep updating our knowledge and skills. Identifying emerging and…
Five errors that could be ruining your Adwords campaign
Here at Brookstone we’re huge fans of Adwords. When configured correctly, your Adwords campaign should generate high volumes of good-quality visits to your…
Five reasons why you need a professional web design company
Nobody likes to spend money when they don’t need to. So why would you choose a professional web design company to create your business website? There are,…
Why UX design is so important
The digital world is full of buzzwords and acronyms that leave the majority of web users reeling, but one term that should be on every website owner’s radar is…
Customer testimonials and why you need them
If you haven’t yet cottoned on to the power of customer testimonials, and their ability to drive your business, then you’re really missing out. Perhaps you…
Google EAT and what it means for your ecommerce website
Expertise. Authority. Trustworthiness. That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on your radar, then…
Shopify v Magento v BigCommerce
Which ecommerce platform is best for your business? Every business website should look good, load quickly and retain the visitor’s interest, but when you have…
Google Adwords Guide | 5 Traps To Avoid
Google Adwords (aka PPC) can be a brilliant way of attracting high-value customers to your website, but there’s a lot more to it than simply choosing a few…
Retention marketing – what it is and why you need it
Every website owner understands the importance of SEO to attract visitors to their site. Some businesses spend hundreds, if not thousands, of pounds on…
7 Psychological tricks to increase e-commerce sales
So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits, but…
AR for Ecommerce
Are you ready to embrace the possibilities of AR? Augmented Reality, otherwise known as AR, is about to change the way that consumers interact with brands, so…
Abraxas Cookshop Website Design – Case Study
As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers every day.…
How To Improve Online sales, Part 2 – Customer Awareness
So you’ve bought your product online, but if I were to ask you in six months’ time which company or reseller you purchased it from, would you remember? No,…
How to Improve Online Sales, Part 1 – Packaging
Whenever we purchase a product, our experience isn’t just about buying and using it. A large part of the excitement is about the whole process of shopping for…
Adwords & Viagogo
We’ve been watching with interest over the past few days as Viagogo hits more problems with punters and watchdog organisations. For those of you not in the…
What is GDPR?
GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. It affects every business in the…
Cheap or premium web design – which is better?
Cheap or premium web design – which is better? It’s a question we often hear in our line of business: “Do I really need a professionally-designed……
Why good web design matters
It’s something we hear all too often from local businesses – “I’ve already got a website, so why on earth would I need it redesigning?” Well, there are…
The importance of keeping your website up to date
Well, you certainly could do that – lots of business do – but over time you’ll find visitor numbers dropping and your search engine rankings falling. You…
SEO in the future
As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to seek out every possible change…
12 Excuses Against Digital Marketing
Based upon our years of digital marketing meetings, we thought we would compose a list of the best reasons we’ve heard to resist change. The guilty will remain…
12 SEO Myths Exposed
There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you ranked. We’ve put a blog…
SEO for Voice Search
Just when you thought you had your SEO all sorted out, here comes another big change! This time the culprit isn't another SEO algorithm change by Google, it's…
What UX can do for your Website
‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and…
Amazon to Use Delivery Drones in UK
Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over here? The…
Freelance Designer or Creative Agency
This is a frequently asked question and often seems to be answered by how big your budget is. If you want cheap, you pick a freelance designer and if you want…
Who Owns My Website?
It was recently suggested that we should use our blog to answer some frequently asked questions relating to websites and SEO, in fact it was Mel at Work Your…
