Innovative Marketing Strategies for Engineering Firms: Bridging Technical Expertise and Market Reach
In the technical world of engineering, marketing isn't just about reaching an audience; it's about connecting deeply with technical professionals,…
6 Questions You Should Be Asking About Your Engineering LinkedIn Profile
For engineering and manufacturing professionals, LinkedIn offers an unparalleled platform to showcase expertise, connect with industry peers, and expand…
The Best Digital Marketing Strategy for Manufacturers
Navigating through the vast world of digital marketing, especially for manufacturers, can seem like an enormous task, but worry not we’re here to demystify the…
The Importance of SEO in B2B Marketing for Manufacturing Businesses
In today's digital age, the significance of Search Engine Optimisation (SEO) has grown exponentially across various industries. For manufacturing businesses…
How is AI being used by UK businesses today?
Artificial Intelligence (AI) is revolutionising the business landscape in the UK, from an angle of marketing and business management, it is offering…
5 Reasons Manufacturing and Engineering Companies are Redesigning their Homepage
In today's fast-paced digital world, your company's homepage is more than just a web address; it's the virtual shop window of your manufacturing or engineering…
Brookstone Creative’s relationship with AI: Amplifying data driven marketing
In the ever-evolving world of digital marketing, Brookstone Creative has consistently been at the front of the curve, championing innovative technologies
Why outsource marketing in 2023?
It may be difficult to immediately see the benefits of outsourcing marketing when you can have an in-house marketing team, these are the points to keep in mind…
Combining Engineering Marketing Tools To Get Results
In engineering marketing, one thing many marketers seem to underestimate is the power of combining two or more marketing tools into the same campaign, it seems…
Safeguard Your Google Accounts: Essential Security Tips!
In today's digital world, your Google accounts act as the superheroic gateways to your valuable tools, data, and online presence.
An open letter to engineering business owners and marketing managers
While word-of-mouth, trade shows, and paid ads can be effective marketing strategies for manufacturers, harnessing the power of SEO remains crucial for driving…
The Power of Humanity in Technology
While word-of-mouth, trade shows, and paid ads can be effective marketing strategies for manufacturers, harnessing the power of SEO remains crucial for driving…
Google Analytics 4 (GA4) is almost here! Make sure to swap over soon!
Universal Analytics is approaching its final days, and if you haven't migrated to GA4 (Google Analytics 4) yet, now is the time to act!
SEO Vs Word of Mouth & Trade Shows
While word-of-mouth, trade shows, and paid ads can be effective marketing strategies for manufacturers, harnessing the power of SEO remains crucial for driving…
Identifying Your Target Audience: The Key to Successful Outreach
When it comes to reaching your audience effectively, it's essential to know who you're targeting. Understanding your target audience empowers you to tailor…
5 common email marketing mistakes and how to avoid them
Welcome to the world of email marketing! It’s a competitive arena, and the stakes are high. One mistake can cause your emails to be marked as spam or ignored…
3 things the Coronation of King Charles III can teach you about marketing
Lords and ladies, behold the Royal Coronation of King Charles III, or as the cool kids on social media called it, #ChazzleDazzle. It was a glorious event,…
LinkedIn Ads for B2B Manufacturing Businesses: Advantages, Mistakes and How to Succeed
If you're in the manufacturing industry and looking to reach decision-makers, LinkedIn ads should be on your radar. With its targeting capabilities and ability…
Unlocking the Power of Custom Segments for Engineering Marketing
As an engineer, you understand the importance of precision and accuracy in achieving optimal results.
Unlocking the Power of LinkedIn Ads Audiences: Why It’s Time to Shift Your Marketing Strategy
LinkedIn ads have undergone a significant transformation over the past 18 months, becoming a highly effective tool for businesses looking to target their ideal…
How to improve your website UX with heatmapping
Have you ever tried heatmapping on your website? No? Well you’re not alone as most other website owners haven’t either. So let me ask you another question… How…
Engineering Marketing 101: 6 Steps to Success
Let’s be honest, engineering marketing can be a bit of a headache for many in the industry – the kind of deeply frustrating pain that doesn’t go away after…
Are You Wasting Time Worrying About Your Brand and Re-Branding?
Understanding the importance of getting it right and the dangers of messing it up.
How to educate and build trust with your customers
A new trend seems to be making its way into websites and marketing, and it’s something we’ve been encouraging for many years.
Improve Your Marketing
In a world full of uncertainty, it’s important to be prepared for the unexpected. Your business may be affected by external factors such as economic downturns,…
How important are photos on your website?
The direct answer to this is ‘EXTREMELY IMPORTANT’! In the case of an ecommerce website, the imagery and video are the closest thing to being in an actual shop…
How often should I update my website?
“At least every month” is the direct answer to this question, in order to keep it fresh and attracting search engines, but the exact answer really depends on…
7 Marketing actions to navigate a recession
There’s lots of doom and gloom in the media these days, so as business owners or marketing managers, do we: A) Batten down the hatches or B) Carry on as if…
Is Your Website Match Fit?
Is your website match fit? Here are six quick wins to get you on your way to a match fit website to help you win many more sales.
The 6 most important tips for the perfect follow-up after an exhibition
Ok, so you’ve stood at an exhibition, welcomed lots of keen visitors onto your stand, provided them with goodness knows how many pounds’ worth of free…
6 things Google wants from your e-commerce store
From keeping your customers updated to maximising your ecommerce opportunities, we’ve covered some of the obvious but often forgotten actions you should be…
Differing Website Prices
What’s the difference between a budget website and a premium website? Why do different website designers quote more than others, for what looks like the same…
How important is a website for your marketing?
The direct answer to this question is ‘VERY IMPORTANT’! Every company without question should have a website to be proud of, after all, it is the face of your…
6 Tips for a successful Christmas online
From keeping your customers updated to maximising your ecommerce opportunities, we’ve covered some of the obvious but often forgotten actions you should be…
What my six-year-old and his Grandma taught me about marketing
Earlier this year, at the start of spring, my six-year-old son’s Grandma gave him three sunflower seeds to plant. She told him they would each plant three…
What’s the cheapest way to market my business?
This is one of the most asked questions on Google when it comes down to the subject of marketing, but what a shame people want to waste their money by…
Conversion Rate Optimisation
We can all be guilty of falling for the latest shiny marketing tools and strategies rather than working with what we already have – let’s face it, the grass…
Accessibility in Type – Why Designers Should Consider it
For those who have issues reading, creative projects and their intricacies can often pose challenges but it’s time for designers to bring together creativity…
Vast Hosting Companies – Their Importance & What They Represent
Large internet outages can have a huge effect on a business and severely damage e-commerce operations with often immeasurable and irreparable consequences. As…
How To Carry Out Competitor Analysis
Before we start any new marketing campaign or design of a new website, we always carry out comprehensive competitor analysis. This often comes as a bit of a…
Lockdown Lessons
As the economy slowly continues to recover after all of the lockdowns, now is a prime opportunity to take stock of how we coped with a decrease in business and…
Our Top 10 April Fools’ Day Marketing Campaigns
Marketing is often thought of as quite a serious topic and a lot of brands are very sensible when it comes to advertising their company. It’s often nice (and…
The lowdown on SEO and Google Ads (PPC)
These are both extremely powerful marketing tools, and choosing to use just one of them is not the way to go. How would you even compare, and choose, one of…
How To Increase Online Sales
This is a healthy question to ask (we get asked this a lot, and will continue to be asked for years to come), it helps us to strive forward successfully in…
How To Use Digital Marketing For Your Business
Marketing is so important, but all too often the total amount of research that goes into selecting a marketing tool is to copy the guy down the road!
Combining Marketing Tools To Get Results
One thing that a lot of people don’t seem to understand is that there isn’t a one size fits all marketing tool or method. Google Ads, Facebook Ads and…
Pantone Colour of the Year 2021
The American colour company chooses a shade every year and says that Pantone 17-5104 known as Ultimate Grey and Pantone 13-0647 known as Illuminating (a…
Website Maintenance
Why do they ignore website maintenance? Right, I have something I need to get off my chest. I promise I won’t rant (ish). Why do companies not keep their…
Shopify or WooCommerce?
There are many eCommerce platforms on the market these days. Two of the current market leaders are WooCommerce, which is based on a WordPress platform, and…
Building an eCommerce Community
Warning… This post can seriously increase your online sales. The issue: Continually reducing prices and fighting with suppliers for better discounts is a lazy…
Retailers (Part 2) – how to begin marketing your store
Following on from our previous blog about getting retail shops online, we thought we’d take this a step further. So in this post we’ll explain some things you…
Retailers (Part 1) – get online now or close your door for ever!
Retail is becoming more and more of an online industry these days. But when you look at local and private retailers it seems that the message isn’t getting…
A guide to competitor analysis
There are very few businesses that don’t have to compete with others for a share of their market. And knowing what your competitors are doing, and how they run…
Could our marketing be better?
This is a question that we hear a lot. And there’s absolutely no shame in asking it, even though digital marketing has been around for quite a long time now…
What is UX and how to use it
The term UX stands for User Experience. It’s all about designing, measuring and defining a website or online presence, based around a good user experience.…
Photography for Engineers
Should an engineering company invest in high-quality photography for their website and social media? Engineering is predominantly technical. It’s all about…
In situ Photography for eCommerce stores
Product photography is widely used in ecommerce stores. It isn’t a secret, and whether it’s done well or done badly, all shop owners are aware of it. But how…
LinkedIn Marketing
LinkedIn is one of the very best tools to help your business – if it’s used in the right way. It’s great for... Making contacts, Networking, Getting your brand…
When to use Facebook Ads
When we mention Facebook Ads to our clients, they often make the mistake of thinking we’re talking about posting onto their timeline. And of course, there’s…
How to Improve your Online Shop
We all understand the value of a well laid-out high street shop, selling the right products at the right prices, along with a complimentary ambience and…
The importance of creating a client avatar
The majority of businesses tend to approach marketing from completely the wrong direction. They think about the marketing tool they’d like to use, whether…
How to take my business online
Having a good online presence for your businesses has always been important. But during the COVID-19 outbreak, it’s become even more so. And with social…
Remarketing: what it is and why it can go wrong?
Have you ever noticed the way that adverts seem to follow you around online? You search for a new garden hose, or a luxury watch, and for the next few days,…
Get ready for FREE listings with Google Shopping
For businesses struggling to survive during the current global pandemic, a little extra help is on its way, and it’s all thanks to Google. The search engine…
How to keep Marketing your Business during Lockdown
Until just a few, short weeks ago ‘lockdown’ was something that happened in prisons during staffing shortages or periods of unrest. But now it’s entered our…
How to reduce Shopping Cart abandonment rates
Have you ever been halfway around the supermarket tackling the weekly shop, only to decide that you really can’t be bothered? Most of us will know the feeling,…
How to reach Generation Z with your digital marketing
Generation Z are always connected, spending around seven hours online every day, with at least three of those hours spent on social media channels. But they…
5 Web Design Trends for 2020
When you work in the field of web design you can’t afford to take your eye off the ball. Technological advancements happen so fast, it’s essential to keep…
Is blogging still relevant?
Blogging first became popular back in the early 2000s, when the internet was still relatively new, and there weren’t nearly as many websites as there are…
Google BERT algorithm
If you’ve ever spent any time working on Search Engine Optimisation (SEO) for your website, then you’ll already be familiar with search engine algorithms.…
How To Go About Redesigning Your Website
As the public face of your business, available for visitors to browse 24/7, your website has to work hard for you. And just as you wouldn’t expect your car to…
How To Make Your Website Convert
It’s easy to get hung up on website visitor numbers. After all, you’ve created your site with the aim of being found online, so the higher the visitor…
How To Make Your Website Stand Out
In an online sea of websites, creating a site that stands out from the crowd is highly desirable. But what does it take to make sure that potential customers…
How To Increase Sales From Your Website
It’s common knowledge these days that every business needs to have a website. If it’s going to do its job properly, the website needs to look stunning, with…
How To Plan Your Perfect Website
Your website is the public online face of your brand, so it’s important to create the right impression from the start. But do you have a clear idea of exactly…
Everything you need to know about chatbots
Have you thought about including a chatbot on your business website? Do you even know exactly what a chatbot is, or what it does?If you hadn’t considered how…
How to harness the marketing power of cognitive bias
It might feel as though our brains are constantly busy, evaluating and interpreting information so as to form relevant and valid opinions, but we’re all guilty…
A guide to content marketing
We’ve been seeing a few articles cropping up recently, claiming that content marketing is dead. This is a subject that rises to the surface from time to time,…
How to create a buyer persona
In an online world, we’re bombarded by adverts on a daily basis. In fact, according to an article in Forbes, the average American is exposed to between 4,000…
Why digital marketing is food, not medicine
Does your business have an up-to-date digital marketing strategy that evolves and grows in line with your turnover? Or is it something that you only stop to…
Why emotional intelligence is important in digital marketing
Emotional intelligence may not be something that’s currently on your radar, but if you want to establish a strong brand that attracts, and retains, loyal…
Social Proof – what it is and why your marketing campaign needs it
Social proof is a hot topic right now, with the potential to significantly increase your current conversion rates and drive profits through the roof. If it…
How Augmented Reality is changing the way we shop
Augmented Reality – it sounds like the stuff of science fiction, but it’s here, and it’s coming to a screen near you very soon! To your mobile screen to be…
Web design trends for 2019
Now that the end of the year is almost upon us, we’ve been taking a look at upcoming trends in the world of web design. Just as in the world of fashion, web…
Three digital marketing trends you can’t afford to ignore
Digital marketing is constantly evolving, so those of us who work within the industry need to keep updating our knowledge and skills. Identifying emerging and…
Five errors that could be ruining your Adwords campaign
Here at Brookstone we’re huge fans of Adwords. When configured correctly, your Adwords campaign should generate high volumes of good-quality visits to your…
Five reasons why you need a professional web design company
Nobody likes to spend money when they don’t need to. So why would you choose a professional web design company to create your business website? There are,…
Why UX design is so important
The digital world is full of buzzwords and acronyms that leave the majority of web users reeling, but one term that should be on every website owner’s radar is…
Customer testimonials and why you need them
If you haven’t yet cottoned on to the power of customer testimonials, and their ability to drive your business, then you’re really missing out. Perhaps you…
Google EAT and what it means for your ecommerce website
Expertise. Authority. Trustworthiness. That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on your radar, then…
Shopify v Magento v BigCommerce
Which ecommerce platform is best for your business? Every business website should look good, load quickly and retain the visitor’s interest, but when you have…
Google Adwords Guide | 5 Traps To Avoid
Google Adwords (aka PPC) can be a brilliant way of attracting high-value customers to your website, but there’s a lot more to it than simply choosing a few…
Retention marketing – what it is and why you need it
Every website owner understands the importance of SEO to attract visitors to their site. Some businesses spend hundreds, if not thousands, of pounds on…
7 Psychological tricks to increase e-commerce sales
So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits, but…
AR for Ecommerce
Are you ready to embrace the possibilities of AR? Augmented Reality, otherwise known as AR, is about to change the way that consumers interact with brands, so…
Abraxas Cookshop Website Design – Case Study
As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers every day.…
How To Improve Online sales, Part 2 – Customer Awareness
So you’ve bought your product online, but if I were to ask you in six months’ time which company or reseller you purchased it from, would you remember? No,…
How to Improve Online Sales, Part 1 – Packaging
Whenever we purchase a product, our experience isn’t just about buying and using it. A large part of the excitement is about the whole process of shopping for…
Adwords & Viagogo
We’ve been watching with interest over the past few days as Viagogo hits more problems with punters and watchdog organisations. For those of you not in the…
What is GDPR?
GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. It affects every business in the…
Cheap or premium web design – which is better?
Cheap or premium web design – which is better? It’s a question we often hear in our line of business: “Do I really need a professionally-designed……
Why good web design matters
It’s something we hear all too often from local businesses – “I’ve already got a website, so why on earth would I need it redesigning?” Well, there are…
The importance of keeping your website up to date
Well, you certainly could do that – lots of business do – but over time you’ll find visitor numbers dropping and your search engine rankings falling. You…
SEO in the future
As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to seek out every possible change…
12 Excuses Against Digital Marketing
Based upon our years of digital marketing meetings, we thought we would compose a list of the best reasons we’ve heard to resist change. The guilty will remain…
12 SEO Myths Exposed
There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you ranked. We’ve put a blog…
SEO for Voice Search
Just when you thought you had your SEO all sorted out, here comes another big change! This time the culprit isn't another SEO algorithm change by Google, it's…
What UX can do for your Website
‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and…
Amazon to Use Delivery Drones in UK
Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over here? The…
Freelance Designer or Creative Agency
This is a frequently asked question and often seems to be answered by how big your budget is. If you want cheap, you pick a freelance designer and if you want…
Who Owns My Website?
It was recently suggested that we should use our blog to answer some frequently asked questions relating to websites and SEO, in fact it was Mel at Work Your…