Innovative Marketing Strategies for Engineering Firms: Bridging Technical Expertise and Market Reach

In the technical world of engineering, marketing isn't just about reaching an audience; it's about connecting deeply with technical professionals,…


Read More

6 Questions You Should Be Asking About Your Engineering LinkedIn Profile

For engineering and manufacturing professionals, LinkedIn offers an unparalleled platform to showcase expertise, connect with industry peers, and expand…


Read More

The Best Digital Marketing Strategy for Manufacturers

Navigating through the vast world of digital marketing, especially for manufacturers, can seem like an enormous task, but worry not we’re here to demystify the…


Read More

The Importance of SEO in B2B Marketing for Manufacturing Businesses

In today's digital age, the significance of Search Engine Optimisation (SEO) has grown exponentially across various industries. For manufacturing businesses…


Read More

How is AI being used by UK businesses today?

Artificial Intelligence (AI) is revolutionising the business landscape in the UK, from an angle of marketing and business management, it is offering…


Read More

5 Reasons Manufacturing and Engineering Companies are Redesigning their Homepage

In today's fast-paced digital world, your company's homepage is more than just a web address; it's the virtual shop window of your manufacturing or engineering…


Read More

Brookstone Creative’s relationship with AI: Amplifying data driven marketing

In the ever-evolving world of digital marketing, Brookstone Creative has consistently been at the front of the curve, championing innovative technologies


Read More

Why outsource marketing in 2023?

It may be difficult to immediately see the benefits of outsourcing marketing when you can have an in-house marketing team, these are the points to keep in mind…


Read More

Combining Engineering Marketing Tools To Get Results

In engineering marketing, one thing many marketers seem to underestimate is the power of combining two or more marketing tools into the same campaign, it seems…


Read More

Safeguard Your Google Accounts: Essential Security Tips!

In today's digital world, your Google accounts act as the superheroic gateways to your valuable tools, data, and online presence.


Read More

An open letter to engineering business owners and marketing managers

While word-of-mouth, trade shows, and paid ads can be effective marketing strategies for manufacturers, harnessing the power of SEO remains crucial for driving…


Read More

The Power of Humanity in Technology

While word-of-mouth, trade shows, and paid ads can be effective marketing strategies for manufacturers, harnessing the power of SEO remains crucial for driving…


Read More

Google Analytics 4 (GA4) is almost here! Make sure to swap over soon!

Universal Analytics is approaching its final days, and if you haven't migrated to GA4 (Google Analytics 4) yet, now is the time to act!


Read More

SEO Vs Word of Mouth & Trade Shows

While word-of-mouth, trade shows, and paid ads can be effective marketing strategies for manufacturers, harnessing the power of SEO remains crucial for driving…


Read More

Identifying Your Target Audience: The Key to Successful Outreach

When it comes to reaching your audience effectively, it's essential to know who you're targeting. Understanding your target audience empowers you to tailor…


Read More

5 common email marketing mistakes and how to avoid them

Welcome to the world of email marketing! It’s a competitive arena, and the stakes are high. One mistake can cause your emails to be marked as spam or ignored…


Read More

3 things the Coronation of King Charles III can teach you about marketing

Lords and ladies, behold the Royal Coronation of King Charles III, or as the cool kids on social media called it, #ChazzleDazzle. It was a glorious event,…


Read More

LinkedIn Ads for B2B Manufacturing Businesses: Advantages, Mistakes and How to Succeed

If you're in the manufacturing industry and looking to reach decision-makers, LinkedIn ads should be on your radar. With its targeting capabilities and ability…


Read More

Unlocking the Power of Custom Segments for Engineering Marketing

As an engineer, you understand the importance of precision and accuracy in achieving optimal results.


Read More

Unlocking the Power of LinkedIn Ads Audiences: Why It’s Time to Shift Your Marketing Strategy

LinkedIn ads have undergone a significant transformation over the past 18 months, becoming a highly effective tool for businesses looking to target their ideal…


Read More

How to improve your website UX with heatmapping

Have you ever tried heatmapping on your website? No? Well you’re not alone as most other website owners haven’t either. So let me ask you another question… How…


Read More

Engineering Marketing 101: 6 Steps to Success

Let’s be honest, engineering marketing can be a bit of a headache for many in the industry – the kind of deeply frustrating pain that doesn’t go away after…


Read More

Are You Wasting Time Worrying About Your Brand and Re-Branding?

Understanding the importance of getting it right and the dangers of messing it up.


Read More

How to educate and build trust with your customers

A new trend seems to be making its way into websites and marketing, and it’s something we’ve been encouraging for many years.


Read More

Improve Your Marketing

In a world full of uncertainty, it’s important to be prepared for the unexpected. Your business may be affected by external factors such as economic downturns,…


Read More

How important are photos on your website?

The direct answer to this is ‘EXTREMELY IMPORTANT’! In the case of an ecommerce website, the imagery and video are the closest thing to being in an actual shop…


Read More

How often should I update my website?

“At least every month” is the direct answer to this question, in order to keep it fresh and attracting search engines, but the exact answer really depends on…


Read More

7 Marketing actions to navigate a recession

There’s lots of doom and gloom in the media these days, so as business owners or marketing managers, do we: A) Batten down the hatches or B) Carry on as if…


Read More

Is Your Website Match Fit?

Is your website match fit? Here are six quick wins to get you on your way to a match fit website to help you win many more sales.


Read More

The 6 most important tips for the perfect follow-up after an exhibition

Ok, so you’ve stood at an exhibition, welcomed lots of keen visitors onto your stand, provided them with goodness knows how many pounds’ worth of free…


Read More

6 things Google wants from your e-commerce store

From keeping your customers updated to maximising your ecommerce opportunities, we’ve covered some of the obvious but often forgotten actions you should be…


Read More

Differing Website Prices

What’s the difference between a budget website and a premium website? Why do different website designers quote more than others, for what looks like the same…


Read More

How important is a website for your marketing?

The direct answer to this question is ‘VERY IMPORTANT’! Every company without question should have a website to be proud of, after all, it is the face of your…


Read More

6 Tips for a successful Christmas online

From keeping your customers updated to maximising your ecommerce opportunities, we’ve covered some of the obvious but often forgotten actions you should be…


Read More

What my six-year-old and his Grandma taught me about marketing

Earlier this year, at the start of spring, my six-year-old son’s Grandma gave him three sunflower seeds to plant. She told him they would each plant three…


Read More

What’s the cheapest way to market my business?

This is one of the most asked questions on Google when it comes down to the subject of marketing, but what a shame people want to waste their money by…


Read More

Conversion Rate Optimisation

We can all be guilty of falling for the latest shiny marketing tools and strategies rather than working with what we already have – let’s face it, the grass…


Read More

Accessibility in Type – Why Designers Should Consider it

For those who have issues reading, creative projects and their intricacies can often pose challenges but it’s time for designers to bring together creativity…


Read More

Vast Hosting Companies – Their Importance & What They Represent

Large internet outages can have a huge effect on a business and severely damage e-commerce operations with often immeasurable and irreparable consequences. As…


Read More

How To Carry Out Competitor Analysis

Before we start any new marketing campaign or design of a new website, we always carry out comprehensive competitor analysis. This often comes as a bit of a…


Read More

Lockdown Lessons

As the economy slowly continues to recover after all of the lockdowns, now is a prime opportunity to take stock of how we coped with a decrease in business and…


Read More

Our Top 10 April Fools’ Day Marketing Campaigns

Marketing is often thought of as quite a serious topic and a lot of brands are very sensible when it comes to advertising their company. It’s often nice (and…


Read More

The lowdown on SEO and Google Ads (PPC)

These are both extremely powerful marketing tools, and choosing to use just one of them is not the way to go. How would you even compare, and choose, one of…


Read More

How To Increase Online Sales

This is a healthy question to ask (we get asked this a lot, and will continue to be asked for years to come), it helps us to strive forward successfully in…


Read More

How To Use Digital Marketing For Your Business

Marketing is so important, but all too often the total amount of research that goes into selecting a marketing tool is to copy the guy down the road!


Read More

Combining Marketing Tools To Get Results

One thing that a lot of people don’t seem to understand is that there isn’t a one size fits all marketing tool or method. Google Ads, Facebook Ads and…


Read More

Pantone Colour of the Year 2021

The American colour company chooses a shade every year and says that Pantone 17-5104 known as Ultimate Grey and Pantone 13-0647 known as Illuminating (a…


Read More

Website Maintenance

Why do they ignore website maintenance? Right, I have something I need to get off my chest. I promise I won’t rant (ish). Why do companies not keep their…


Read More

Shopify or WooCommerce?

There are many eCommerce platforms on the market these days. Two of the current market leaders are WooCommerce, which is based on a WordPress platform, and…


Read More

Building an eCommerce Community

Warning… This post can seriously increase your online sales. The issue: Continually reducing prices and fighting with suppliers for better discounts is a lazy…


Read More

Retailers (Part 2) – how to begin marketing your store

Following on from our previous blog about getting retail shops online, we thought we’d take this a step further. So in this post we’ll explain some things you…


Read More

Retailers (Part 1) – get online now or close your door for ever!

Retail is becoming more and more of an online industry these days. But when you look at local and private retailers it seems that the message isn’t getting…


Read More

A guide to competitor analysis

There are very few businesses that don’t have to compete with others for a share of their market. And knowing what your competitors are doing, and how they run…


Read More

Could our marketing be better?

This is a question that we hear a lot. And there’s absolutely no shame in asking it, even though digital marketing has been around for quite a long time now…


Read More

What is UX and how to use it

The term UX stands for User Experience. It’s all about designing, measuring and defining a website or online presence, based around a good user experience.…


Read More

Photography for Engineers

Should an engineering company invest in high-quality photography for their website and social media? Engineering is predominantly technical. It’s all about…


Read More

In situ Photography for eCommerce stores

Product photography is widely used in ecommerce stores. It isn’t a secret, and whether it’s done well or done badly, all shop owners are aware of it. But how…


Read More

LinkedIn Marketing

LinkedIn is one of the very best tools to help your business – if it’s used in the right way. It’s great for... Making contacts, Networking, Getting your brand…


Read More

When to use Facebook Ads

When we mention Facebook Ads to our clients, they often make the mistake of thinking we’re talking about posting onto their timeline. And of course, there’s…


Read More

How to Improve your Online Shop

We all understand the value of a well laid-out high street shop, selling the right products at the right prices, along with a complimentary ambience and…


Read More

The importance of creating a client avatar

The majority of businesses tend to approach marketing from completely the wrong direction. They think about the marketing tool they’d like to use, whether…


Read More

How to take my business online

Having a good online presence for your businesses has always been important. But during the COVID-19 outbreak, it’s become even more so. And with social…


Read More

Remarketing: what it is and why it can go wrong?

Have you ever noticed the way that adverts seem to follow you around online? You search for a new garden hose, or a luxury watch, and for the next few days,…


Read More

Get ready for FREE listings with Google Shopping

For businesses struggling to survive during the current global pandemic, a little extra help is on its way, and it’s all thanks to Google. The search engine…


Read More

How to keep Marketing your Business during Lockdown

Until just a few, short weeks ago ‘lockdown’ was something that happened in prisons during staffing shortages or periods of unrest. But now it’s entered our…


Read More

How to reduce Shopping Cart abandonment rates

Have you ever been halfway around the supermarket tackling the weekly shop, only to decide that you really can’t be bothered? Most of us will know the feeling,…


Read More

How to reach Generation Z with your digital marketing

Generation Z are always connected, spending around seven hours online every day, with at least three of those hours spent on social media channels. But they…


Read More

5 Web Design Trends for 2020

When you work in the field of web design you can’t afford to take your eye off the ball. Technological advancements happen so fast, it’s essential to keep…


Read More

Is blogging still relevant?

Blogging first became popular back in the early 2000s, when the internet was still relatively new, and there weren’t nearly as many websites as there are…


Read More

Google BERT algorithm

If you’ve ever spent any time working on Search Engine Optimisation (SEO) for your website, then you’ll already be familiar with search engine algorithms.…


Read More

How To Go About Redesigning Your Website

As the public face of your business, available for visitors to browse 24/7, your website has to work hard for you. And just as you wouldn’t expect your car to…


Read More

How To Make Your Website Convert

It’s easy to get hung up on website visitor numbers.  After all, you’ve created your site with the aim of being found online, so the higher the visitor…


Read More

How To Make Your Website Stand Out

In an online sea of websites, creating a site that stands out from the crowd is highly desirable. But what does it take to make sure that potential customers…


Read More

How To Increase Sales From Your Website

It’s common knowledge these days that every business needs to have a website. If it’s going to do its job properly, the website needs to look stunning, with…


Read More

How To Plan Your Perfect Website

Your website is the public online face of your brand, so it’s important to create the right impression from the start. But do you have a clear idea of exactly…


Read More

Everything you need to know about chatbots

Have you thought about including a chatbot on your business website?  Do you even know exactly what a chatbot is, or what it does?If you hadn’t considered how…


Read More

How to harness the marketing power of cognitive bias

It might feel as though our brains are constantly busy, evaluating and interpreting information so as to form relevant and valid opinions, but we’re all guilty…


Read More

A guide to content marketing

We’ve been seeing a few articles cropping up recently, claiming that content marketing is dead.  This is a subject that rises to the surface from time to time,…


Read More

How to create a buyer persona

In an online world, we’re bombarded by adverts on a daily basis. In fact, according to an article in Forbes, the average American is exposed to between 4,000…


Read More

Why digital marketing is food, not medicine

Does your business have an up-to-date digital marketing strategy that evolves and grows in line with your turnover?  Or is it something that you only stop to…


Read More

Why emotional intelligence is important in digital marketing

Emotional intelligence may not be something that’s currently on your radar, but if you want to establish a strong brand that attracts, and retains, loyal…


Read More

Social Proof – what it is and why your marketing campaign needs it

Social proof is a hot topic right now, with the potential to significantly increase your current conversion rates and drive profits through the roof. If it…


Read More

How Augmented Reality is changing the way we shop

Augmented Reality – it sounds like the stuff of science fiction, but it’s here, and it’s coming to a screen near you very soon! To your mobile screen to be…


Read More

Web design trends for 2019

Now that the end of the year is almost upon us, we’ve been taking a look at upcoming trends in the world of web design. Just as in the world of fashion, web…


Read More

Three digital marketing trends you can’t afford to ignore

Digital marketing is constantly evolving, so those of us who work within the industry need to keep updating our knowledge and skills.  Identifying emerging and…


Read More

Five errors that could be ruining your Adwords campaign

Here at Brookstone we’re huge fans of Adwords. When configured correctly, your Adwords campaign should generate high volumes of good-quality visits to your…


Read More

Five reasons why you need a professional web design company

Nobody likes to spend money when they don’t need to. So why would you choose a professional web design company to create your business website?  There are,…


Read More

Why UX design is so important

The digital world is full of buzzwords and acronyms that leave the majority of web users reeling, but one term that should be on every website owner’s radar is…


Read More

Customer testimonials and why you need them

If you haven’t yet cottoned on to the power of customer testimonials, and their ability to drive your business, then you’re really missing out. Perhaps you…


Read More

Google EAT and what it means for your ecommerce website

Expertise. Authority. Trustworthiness. That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on your radar, then…


Read More

Shopify v Magento v BigCommerce

Which ecommerce platform is best for your business? Every business website should look good, load quickly and retain the visitor’s interest, but when you have…


Read More

Google Adwords Guide | 5 Traps To Avoid

Google Adwords (aka PPC) can be a brilliant way of attracting high-value customers to your website, but there’s a lot more to it than simply choosing a few…


Read More

Retention marketing – what it is and why you need it

Every website owner understands the importance of SEO to attract visitors to their site.  Some businesses spend hundreds, if not thousands, of pounds on…


Read More

7 Psychological tricks to increase e-commerce sales

So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits, but…


Read More

AR for Ecommerce

Are you ready to embrace the possibilities of AR? Augmented Reality, otherwise known as AR, is about to change the way that consumers interact with brands, so…


Read More

Abraxas Cookshop Website Design – Case Study

As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers every day.…


Read More

How To Improve Online sales, Part 2 – Customer Awareness

So you’ve bought your product online, but if I were to ask you in six months’ time which company or reseller you purchased it from, would you remember? No,…


Read More

How to Improve Online Sales, Part 1 – Packaging

Whenever we purchase a product, our experience isn’t just about buying and using it.  A large part of the excitement is about the whole process of shopping for…


Read More

Adwords & Viagogo

We’ve been watching with interest over the past few days as Viagogo hits more problems with punters and watchdog organisations. For those of you not in the…


Read More

What is GDPR?

GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. It affects every business in the…


Read More

Cheap or premium web design – which is better?

Cheap or premium web design – which is better? It’s a question we often hear in our line of business: “Do I really need a professionally-designed……


Read More

Why good web design matters

It’s something we hear all too often from local businesses – “I’ve already got a website, so why on earth would I need it redesigning?” Well, there are…


Read More

The importance of keeping your website up to date

Well, you certainly could do that – lots of business do – but over time you’ll find visitor numbers dropping and your search engine rankings falling.  You…


Read More

SEO in the future

As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to seek out every possible change…


Read More

12 Excuses Against Digital Marketing

Based upon our years of digital marketing meetings, we thought we would compose a list of the best reasons we’ve heard to resist change. The guilty will remain…


Read More

12 SEO Myths Exposed

There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you ranked. We’ve put a blog…


Read More

SEO for Voice Search

Just when you thought you had your SEO all sorted out, here comes another big change! This time the culprit isn't another SEO algorithm change by Google, it's…


Read More

What UX can do for your Website

‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and…


Read More

Amazon to Use Delivery Drones in UK

Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over here? The…


Read More

Freelance Designer or Creative Agency

This is a frequently asked question and often seems to be answered by how big your budget is. If you want cheap, you pick a freelance designer and if you want…


Read More

Who Owns My Website?

It was recently suggested that we should use our blog to answer some frequently asked questions relating to websites and SEO, in fact it was Mel at Work Your…


Read More