Knowledge Base

We can all be guilty of falling for the latest shiny marketing tools and strategies rather than working with what we already have – let’s face it, the grass…

Large internet outages can have a huge effect on a business and severely damage e-commerce operations with often immeasurable and irreparable consequences. As…

As the economy slowly continues to recover after all of the lockdowns, now is a prime opportunity to take stock of how we coped with a decrease in business and…

These are both extremely powerful marketing tools, and choosing to use just one of them is not the way to go. How would you even compare, and choose, one of…

Marketing is so important, but all too often the total amount of research that goes into selecting a marketing tool is to copy the guy down the road!

The American colour company chooses a shade every year and says that Pantone 17-5104 known as Ultimate Grey and Pantone 13-0647 known as Illuminating (a…

There are many eCommerce platforms on the market these days. Two of the current market leaders are WooCommerce, which is based on a WordPress platform, and…

Following on from our previous blog about getting retail shops online, we thought we’d take this a step further. So in this post we’ll explain some things you…

There are very few businesses that don’t have to compete with others for a share of their market. And knowing what your competitors are doing, and how they run…

The term UX stands for User Experience. It’s all about designing, measuring and defining a website or online presence, based around a good user experience.…

Product photography is widely used in ecommerce stores. It isn’t a secret, and whether it’s done well or done badly, all shop owners are aware of it. But how…

When we mention Facebook Ads to our clients, they often make the mistake of thinking we’re talking about posting onto their timeline. And of course, there’s…

The majority of businesses tend to approach marketing from completely the wrong direction. They think about the marketing tool they’d like to use, whether…

Have you ever noticed the way that adverts seem to follow you around online? You search for a new garden hose, or a luxury watch, and for the next few days,…

Until just a few, short weeks ago ‘lockdown’ was something that happened in prisons during staffing shortages or periods of unrest. But now it’s entered our…

Generation Z are always connected, spending around seven hours online every day, with at least three of those hours spent on social media channels. But they…

Blogging first became popular back in the early 2000s, when the internet was still relatively new, and there weren’t nearly as many websites as there are…

As the public face of your business, available for visitors to browse 24/7, your website has to work hard for you. And just as you wouldn’t expect your car to…

In an online sea of websites, creating a site that stands out from the crowd is highly desirable. But what does it take to make sure that potential customers…

Your website is the public online face of your brand, so it’s important to create the right impression from the start. But do you have a clear idea of exactly…

It might feel as though our brains are constantly busy, evaluating and interpreting information so as to form relevant and valid opinions, but we’re all guilty…

In an online world, we’re bombarded by adverts on a daily basis. In fact, according to an article in Forbes, the average American is exposed to between 4,000…

Emotional intelligence may not be something that’s currently on your radar, but if you want to establish a strong brand that attracts, and retains, loyal…

Augmented Reality – it sounds like the stuff of science fiction, but it’s here, and it’s coming to a screen near you very soon! To your mobile screen to be…

Digital marketing is constantly evolving, so those of us who work within the industry need to keep updating our knowledge and skills.  Identifying emerging and…

Nobody likes to spend money when they don’t need to. So why would you choose a professional web design company to create your business website?  There are,…

If you haven’t yet cottoned on to the power of customer testimonials, and their ability to drive your business, then you’re really missing out. Perhaps you…

Which ecommerce platform is best for your business? Every business website should look good, load quickly and retain the visitor’s interest, but when you have…

Every website owner understands the importance of SEO to attract visitors to their site.  Some businesses spend hundreds, if not thousands, of pounds on…

Are you ready to embrace the possibilities of AR? Augmented Reality, otherwise known as AR, is about to change the way that consumers interact with brands, so…

So you’ve bought your product online, but if I were to ask you in six months’ time which company or reseller you purchased it from, would you remember? No,…

We’ve been watching with interest over the past few days as Viagogo hits more problems with punters and watchdog organisations. For those of you not in the…

Cheap or premium web design – which is better? It’s a question we often hear in our line of business: “Do I really need a professionally-designed……

Well, you certainly could do that – lots of business do – but over time you’ll find visitor numbers dropping and your search engine rankings falling.  You…

Based upon our years of digital marketing meetings, we thought we would compose a list of the best reasons we’ve heard to resist change. The guilty will remain…

Just when you thought you had your SEO all sorted out, here comes another big change! This time the culprit isn't another SEO algorithm change by Google, it's…

Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over here? The…

It was recently suggested that we should use our blog to answer some frequently asked questions relating to websites and SEO, in fact it was Mel at Work Your…