Popsy Clothing.

Website enhancements and marketing that has brought a great return on investment for the client

Popsy Clothing Devices Showcase
The Brief

Popsy Clothing came to us with an existing Shopify website which was doing well, along with a large Facebook following. Our task was to work with what we had to make the user experience the best it could be and ultimately make it easy to find what you were looking for and therefore make purchases. Repeat business was ket and as well as growing sales, they wanted to instil body confidence in the women buying the products.

Popsy Clothing Website
Popsy Clothing Mega Menu
The Job

We started by making enhancements to the website. Changes were made to bring the website in line with the branding. The original navigation was over complicated, so we installed a megamenu which made it so much easier to serarch for dresses. This received great feedback from customers as they could now filter their searches by size, colour etc. A wish list was introduced, carousels were added and the pages were generally reordered with vast improvements to the styling. There is now a great gallery where customers can share images of themselves wearing the dresses, instilling body confidence which is all important to Popsy.

Popsy Clothing Emailer

Emailers.

Popsy Clothing Display Advert

Display Network.

Popsy Clothing Google Shopping

Google Shopping.

Marketing

Once the initial web enhancements were complete, we were able to market the website with display network ads, remarketing and emailers. Emailers include items that are back in stock and new patterns. The response has been phenomenal and the conversions have been superb. We also assist Popsy with gathering more email subscribers who are automatically filtered into segments, based on their browsing history and current actions on the website. We also helped them get the new Poppets Children’s range off the ground.

Popsy Clothing Mobile View
Popsy Clothing Videos & Instagram
The Results

The website is now very user friendly and feature rich and has had great feedback from Popsy customers. Their Facebook page has hundreds of followers and is a great marketing tool. Popsy Clothing products have a great presence in Google Shopping as well as organic searches. We love working with this client and are continuing to assist them with their marketing as they grow.

Increase In
Sales By Search

150%

Increase In
Mobile Traffic

130%

Emailer
Conversions Up

300%