Case Study

Press and Shear Website redesign

The company

Press and Shear supply new and used machinery to the sheet metal and fabrication industry. They have been in business for over 50 years and are proud to be associated with some of the world’s biggest and most respected manufacturers such as RAS, Adira and Yawei.

The task

To increase sales and requests for quotations by redesigning a dated and clunky website, making it look more attractive, improve the navigation and make the site easier to use with clear calls to action.

what we did

We started by doing some work on the existing sitemap to weed out unused pages and improve the user journey. We researched search terms and keywords to see what the company was being found for and this would guide the way the navigation works.

Press and Shear sitemap
Press and Shear wireframe

wireframing and design

A fully working wireframe was produced to give the client a really good insight into how everything would link together and to get feedback on the user journey. We then added design elements to the wireframe such as fonts and colours to create the look and feel. It was very important to keep brand consistency for this well established company.

Press and Shear on mobile phone

functionality

  • Simplified navigation
  • Image consistency
  • Quote basket.
  • Frequent calls to action
  • All technical details on one product page
  • News section
  • Live chat function
  • Fully responsive

the result

A fully functioning, well designed website, on time and on budget which fulfils the criteria set by the client of appearing as a professional, well established, experienced company that thrives on long standing relationships and offers high quality support. The company now has the confidence to direct potential buyers to the website, safe in the knowledge that they will be able to find what they are looking for.

Press and Shear website on a Macbook

give us a call today on 01455 561561.

our location.


Our offices are based in a former Georgian hosiery factory (formerly the oldest operating hosiery factory in the world), in the heart of Hinckley, Leicestershire with easy access from everywhere.