Shopify or WooCommerce?

There are many eCommerce platforms on the market these days. Two of the current market leaders are WooCommerce, which is based on a WordPress platform, and…


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Building an eCommerce Community

Warning… This post can seriously increase your online sales. The issue: Continually reducing prices and fighting with suppliers for better discounts is a lazy…


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Retailers (Part 2) – how to begin marketing your store

Following on from our previous blog about getting retail shops online, we thought we’d take this a step further. So in this post we’ll explain some things you…


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Retailers (Part 1) – get online now or close your door for ever!

Retail is becoming more and more of an online industry these days. But when you look at local and private retailers it seems that the message isn’t getting…


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A guide to competitor analysis

There are very few businesses that don’t have to compete with others for a share of their market. And knowing what your competitors are doing, and how they run…


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Could our marketing be better?

This is a question that we hear a lot. And there’s absolutely no shame in asking it, even though digital marketing has been around for quite a long time now…


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What is UX and how to use it

The term UX stands for User Experience. It’s all about designing, measuring and defining a website or online presence, based around a good user experience.…


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Photography for Engineers

Should an engineering company invest in high-quality photography for their website and social media? Engineering is predominantly technical. It’s all about…


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In situ Photography for eCommerce stores

Product photography is widely used in ecommerce stores. It isn’t a secret, and whether it’s done well or done badly, all shop owners are aware of it. But how…


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LinkedIn Marketing

LinkedIn is one of the very best tools to help your business – if it’s used in the right way. It’s great for... Making contacts, Networking, Getting your brand…


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When to use Facebook Ads

When we mention Facebook Ads to our clients, they often make the mistake of thinking we’re talking about posting onto their timeline. And of course, there’s…


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How to Improve your Online Shop

We all understand the value of a well laid-out high street shop, selling the right products at the right prices, along with a complimentary ambience and…


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The importance of creating a client avatar

The majority of businesses tend to approach marketing from completely the wrong direction. They think about the marketing tool they’d like to use, whether…


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How to take my business online

Having a good online presence for your businesses has always been important. But during the COVID-19 outbreak, it’s become even more so. And with social…


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Remarketing: what it is and why it can go wrong?

Have you ever noticed the way that adverts seem to follow you around online? You search for a new garden hose, or a luxury watch, and for the next few days,…


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Get ready for FREE listings with Google Shopping

For businesses struggling to survive during the current global pandemic, a little extra help is on its way, and it’s all thanks to Google. The search engine…


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How to keep Marketing your Business during Lockdown

Until just a few, short weeks ago ‘lockdown’ was something that happened in prisons during staffing shortages or periods of unrest. But now it’s entered our…


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How to reduce Shopping Cart abandonment rates

Have you ever been halfway around the supermarket tackling the weekly shop, only to decide that you really can’t be bothered? Most of us will know the feeling,…


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How to reach Generation Z with your digital marketing

Generation Z are always connected, spending around seven hours online every day, with at least three of those hours spent on social media channels. But they…


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5 Web Design Trends for 2020

When you work in the field of web design you can’t afford to take your eye off the ball. Technological advancements happen so fast, it’s essential to keep…


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Is blogging still relevant?

Blogging first became popular back in the early 2000s, when the internet was still relatively new, and there weren’t nearly as many websites as there are…


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Google BERT algorithm

If you’ve ever spent any time working on Search Engine Optimisation (SEO) for your website, then you’ll already be familiar with search engine algorithms.…


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How To Go About Redesigning Your Website

As the public face of your business, available for visitors to browse 24/7, your website has to work hard for you. And just as you wouldn’t expect your car to…


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How To Make Your Website Convert

It’s easy to get hung up on website visitor numbers.  After all, you’ve created your site with the aim of being found online, so the higher the visitor…


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How To Make Your Website Stand Out

In an online sea of websites, creating a site that stands out from the crowd is highly desirable. But what does it take to make sure that potential customers…


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How To Increase Sales From Your Website

It’s common knowledge these days that every business needs to have a website. If it’s going to do its job properly, the website needs to look stunning, with…


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How To Plan Your Perfect Website

Your website is the public online face of your brand, so it’s important to create the right impression from the start. But do you have a clear idea of exactly…


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Everything you need to know about chatbots

Have you thought about including a chatbot on your business website?  Do you even know exactly what a chatbot is, or what it does?If you hadn’t considered how…


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How to harness the marketing power of cognitive bias

It might feel as though our brains are constantly busy, evaluating and interpreting information so as to form relevant and valid opinions, but we’re all guilty…


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A guide to content marketing

We’ve been seeing a few articles cropping up recently, claiming that content marketing is dead.  This is a subject that rises to the surface from time to time,…


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How to create a buyer persona

In an online world, we’re bombarded by adverts on a daily basis. In fact, according to an article in Forbes, the average American is exposed to between 4,000…


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Why digital marketing is food, not medicine

Does your business have an up-to-date digital marketing strategy that evolves and grows in line with your turnover?  Or is it something that you only stop to…


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Why emotional intelligence is important in digital marketing

Emotional intelligence may not be something that’s currently on your radar, but if you want to establish a strong brand that attracts, and retains, loyal…


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Social Proof – what it is and why your marketing campaign needs it

Social proof is a hot topic right now, with the potential to significantly increase your current conversion rates and drive profits through the roof. If it…


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How Augmented Reality is changing the way we shop

Augmented Reality – it sounds like the stuff of science fiction, but it’s here, and it’s coming to a screen near you very soon! To your mobile screen to be…


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Web design trends for 2019

Now that the end of the year is almost upon us, we’ve been taking a look at upcoming trends in the world of web design. Just as in the world of fashion, web…


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Three digital marketing trends you can’t afford to ignore

Digital marketing is constantly evolving, so those of us who work within the industry need to keep updating our knowledge and skills.  Identifying emerging and…


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Five errors that could be ruining your Adwords campaign

Here at Brookstone we’re huge fans of Adwords. When configured correctly, your Adwords campaign should generate high volumes of good-quality visits to your…


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Five reasons why you need a professional web design company

Nobody likes to spend money when they don’t need to. So why would you choose a professional web design company to create your business website?  There are,…


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Why UX design is so important

The digital world is full of buzzwords and acronyms that leave the majority of web users reeling, but one term that should be on every website owner’s radar is…


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Customer testimonials and why you need them

If you haven’t yet cottoned on to the power of customer testimonials, and their ability to drive your business, then you’re really missing out. Perhaps you…


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Google EAT and what it means for your ecommerce website

Expertise. Authority. Trustworthiness. That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on your radar, then…


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Shopify v Magento v BigCommerce

Which ecommerce platform is best for your business? Every business website should look good, load quickly and retain the visitor’s interest, but when you have…


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Google Adwords Guide | 5 Traps To Avoid

Google Adwords (aka PPC) can be a brilliant way of attracting high-value customers to your website, but there’s a lot more to it than simply choosing a few…


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Retention marketing – what it is and why you need it

Every website owner understands the importance of SEO to attract visitors to their site.  Some businesses spend hundreds, if not thousands, of pounds on…


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7 Psychological tricks to increase e-commerce sales

So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits, but…


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AR for Ecommerce

Are you ready to embrace the possibilities of AR? Augmented Reality, otherwise known as AR, is about to change the way that consumers interact with brands, so…


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Abraxas Cookshop Website Design – Case Study

As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers every day.…


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How To Improve Online sales, Part 2 – Customer Awareness

So you’ve bought your product online, but if I were to ask you in six months’ time which company or reseller you purchased it from, would you remember? No,…


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How to Improve Online Sales, Part 1 – Packaging

Whenever we purchase a product, our experience isn’t just about buying and using it.  A large part of the excitement is about the whole process of shopping for…


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Adwords & Viagogo

We’ve been watching with interest over the past few days as Viagogo hits more problems with punters and watchdog organisations. For those of you not in the…


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What is GDPR?

GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. It affects every business in the…


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Cheap or premium web design – which is better?

Cheap or premium web design – which is better? It’s a question we often hear in our line of business: “Do I really need a professionally-designed……


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Why good web design matters

It’s something we hear all too often from local businesses – “I’ve already got a website, so why on earth would I need it redesigning?” Well, there are…


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The importance of keeping your website up to date

Well, you certainly could do that – lots of business do – but over time you’ll find visitor numbers dropping and your search engine rankings falling.  You…


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SEO in the future

As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to seek out every possible change…


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12 Excuses Against Digital Marketing

Based upon our years of digital marketing meetings, we thought we would compose a list of the best reasons we’ve heard to resist change. The guilty will remain…


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12 SEO Myths Exposed

There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you ranked. We’ve put a blog…


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SEO for Voice Search

Just when you thought you had your SEO all sorted out, here comes another big change! This time the culprit isn't another SEO algorithm change by Google, it's…


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What UX can do for your Website

‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and…


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Amazon to Use Delivery Drones in UK

Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over here? The…


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Freelance Designer or Creative Agency

This is a frequently asked question and often seems to be answered by how big your budget is. If you want cheap, you pick a freelance designer and if you want…


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Who Owns My Website?

It was recently suggested that we should use our blog to answer some frequently asked questions relating to websites and SEO, in fact it was Mel at Work Your…


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