One thing that a lot of people don’t seem to understand is that there isn’t a one size fits all marketing tool or method.

Google Ads, Facebook Ads and Instagram are popular choices for online marketing, and while they all have their strengths and weaknesses, sticking to one or two basic methods is not going to get you very far in the end.

Why not combine marketing tools, using their individual strengths, therefore strengthening your advertising? Boom. Lightbulb moment.

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Google Ads – Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users

Facebook Pixel – Facebook Pixel is a tool that allows you to measure, optimise and build personalised audiences for targeted advertising campaigns.

Facebook Ads – Facebook ads are targeted to users based on their location, demographic, profile information etc., and can be combined with the Facebook Pixel for extremely targeted advertising. Many of these targeting functions and data are only available on Facebook.

Here’s an example… You have a product/service that isn’t getting much traffic on your website. You’ve made a landing page that you think is pretty good, but it’s not getting the number of visitors you want it to.

First thing to do: Check the product/service page on your website

  • Is the information clear?
  • Does the page look good?
  • Does it have lots of information that’s easy to find and read?
  • Is there a good call to action (see our ‘Call to Action Ideas’ post for some inspiration) on the page for visitors to ask for more information, buy your product, get in touch with you etc.?

Once the page is good to go and you’re happy with it, the next step is SEO. SEO is one of the best ways to get traffic to your page/website, by optimising (more on that here: https://www.brookstonecreative.co.uk/what-is-seo-our-seo-definition/). The beautiful thing about SEO is that it doesn’t cost money each time someone clicks on it, but it can take time to build up and get right. Not so good when you want an instant impact, but definitely needed rolling in the background.

 

So, what’s the quickest way to get your product/service out there to the right people?

Google Free Shopping

The answer here is Google Ads, which can be combined quite nicely with SEO. Think about your target audience; the people who need what you’re offering. What search terms would they use on Google? These are the keywords you need to use in your Google Ads and your SEO. Now, this on its own is enough to produce some sales conversions, but to really get the till ringing you need to think outside the box here, and that’s where the beauty of combining two or more marketing tools really comes into its own.

You can bring in Facebook Pixel marketing to build an audience from the visitors you brought in via Google ads, from there you can then start to re-target them with Facebook Ads. Now you have yourself a completely targeted, specific marketing strategy that brings results!

You see, if you drive enough traffic to your landing page with Google Ads, you can then have a Facebook Pixel on your page. This will allow you to advertise on Facebook to only the people who have already visited your page/website through your Google ads.

You suddenly have a very targeted audience.

Woman Shopping On Her Phone

Bear in mind that people don’t always buy things the first time they see them, so no immediate sales or contact from your visitors doesn’t necessarily mean they don’t want to buy anything from you. How often do you browse products and services online, with the intention of going back to it later, but forget about it or get distracted by something else? With this handy tool, you can show up as a Facebook Ad on the newsfeeds of people who have already searched for and looked at what you’re selling. Just watch your sales conversion rate sky rocket.

So to summarise; check your website, set up your Google Ads, apply a Facebook Pixel to your page/website, remarket to people who have already taken some kind of action on your website, then watch your sales increase. Simple, right?

For more information or help with setting this up, get in touch with our clever team of people at Brookstone Innovation.