digital marketing help.

Digital Marketing is a big old subject with many grey areas, so it isn’t easy to sum up in just one web page. But equally it’s one of the most important parts of any business and crucial to your success, so it can’t be ignored.

To make life just a little easier we’ve listed 8 marketing pointers for you to consider and we also invite you to join us for an informal chat about your company and your marketing.

1) It starts with the website

Having a well thought out website is essential as it’s your online shop window, it’s where 95% of potential new customers will go to before getting in touch. They’ll be assessing if you’re the type of company they would like to work with or to buy from, so if your website looks a little cheap and tired then that’s exactly the type of customer you will attract.

2) Don’t sell to them

People visit websites looking for information, not to be sold to. Even if you run an ecommerce store the visitor will almost certainly be looking for information before purchasing, so make sure they find it all on your website. The selling part will then look after itself.

3) What’s the best ROI for you?

Once the website is sorted out you need to begin driving high value visitors to it and the best way to do this is through digital marketing. Don’t fall into the trap here of looking for the cheapest digital marketing tools, as the returns on these can be very low, instead look for the best marketing tools for your company as these will provide a far higher return on investment.

4) The best digital marketing tools:

SEO, Adwords, Facebook Ads, Remarketing, Display Network Ads, Social Media and emailers. Get these right and they really can be a money-making machine for you!

5) It’s all about data and testing

The real skill in digital marketing is being able to understand the data you receive from the marketing medium you use and then being able to use that data to gain more quality visitors at lower costs to you. So test each marketing tool carefully and don’t ignore the visitor data, it’s the most valuable part.

6) When they leave your website

Let’s face it no matter how good your website is you can’t always stop folk from shopping around on other websites before purchasing or getting in touch, so what can you do about that?

Our advice lies in Remarketing which is a tool that allows you to place your adverts on the next websites they visit, keeping you fresh in their mind whilst shopping around. It really is a fantastic tool with a high conversion rate.

7) A customer for life

When the visitor purchases or sends in an enquiry the job isn’t finished. The next part is to get their email address and add it into your email marketing campaigns. Make them a customer for life!

8) Refining

Digital marketing is never done, there is always more you can do to increase the value of your conversions. So check your results and data on a daily basis and keep refining your campaigns. This is the way to build your own money making machine!

Complimentary Marketing Appraisals

It’s all good and well for us telling you what you should be doing, but there’s nothing like rolling your sleeves up and getting stuck-in. So with that in mind we offer complimentary one hour marketing appraisals, to explore what you’re doing right now and what you could be doing next. Just fill in the form at the top of the page and write the word ‘Appraisal” in the subject line. We will take it from there.

give us a call today on 01455 561561.

Facebook Logo

facebook.


Take advantage of Facebook’s vast audience to connect with new and existing clients and generate leads.

find out more
Instagram

instagram.


A simple and effective way to share product images and connect with potential clients on a global scale.

find out more
Google Adwords Icon

adwords.


Give your sales campaign a boost, appear at the top of search engines and track where sales come from.

find out more
Google & Bing Logos

seo.


Monitor the keywords that are being searched for in order to gain higher search engine rankings.

find out more
Remarketing Icon

remarketing.


Keep your business in the minds of potential clients with beautifully designed adverts on sites they visit.

find out more
User Experience Icon

ux.


Track and record how clients use your web pages in order to make improvements and adjustments.

find out more
Facebook Logo

facebook.


Take advantage of Facebook’s vast audience to connect with new and existing clients and generate leads.

find out more
Instagram Logo

instagram.


A simple and effective way to share product images and connect with potential clients on a global scale.

find out more
Google Adwords Icon

adwords.


Give your sales campaign a boost, appear at the top of search engines and track where sales come from.

find out more
Google & Bing Logos

seo.


Monitor the keywords that are being searched for in order to gain higher search engine rankings.

find out more
Remarketing Icon

remarketing.


Keep your business in the minds of potential clients with beautifully designed adverts on sites they visit.

find out more
User Experience Icon

ux.


Track and record how clients use your web pages in order to make improvements and adjustments.

find out more

get in touch.

Why not come in for a cuppa and a chat? We can talk about where you would like to take your business amongst other things, like marketing, SEO, branding or whatever else is on your mind.