Nobody likes to spend money when they don’t need to.

So why would you choose a professional web design company to create your business website?  There are, after all, plenty of website building platforms that allow you to create your own website completely free of charge.  Surely you can save considerable amounts of money by opting for a DIY approach?

And indeed, there may be situations where a DIY website is all that’s needed.  If you run a very small, home-based business, for example, or if you already have more customers than you can comfortably cope with.

But if you’re serious about growing your business and taking it to the next level, you absolutely need to present your website visitors with the best possible online experience.  And to accomplish that, you need a high-quality, professionally designed website.

Still not convinced?  Then here are five reasons for choosing a professional web designer, that you may not have considered.

1) Custom build

DIY site builders are great for anyone with no previous experience of putting together a website.  All you have to do is select a theme that resonates with your business ideals, then drag and drop your images and text into place, and your job is done. Except that your new website will look just like so many others online, and if you’ve opted for the free version, you’ll also have to contend with adverts too, which doesn’t create the best impression for visitors.

A professional web design team, on the other hand, will create a bespoke website, precisely tailored to meet the needs of your business.  Your site will be unique, free of unwanted advertising and will create the perfect backdrop to showcase your products and services.

2) Bug free

Glitches and gremlins on your website can rapidly destroy faith in your brand, so it’s important that visitors receive the best possible experience each and every time that they land on your site.  Text that gets jumbled up with images, and pages that fail to display accurately, indicate a company that doesn’t know what it’s doing – which is the last thing your website should be advertising.

Unless you know how to correct errors, you could find that you’re spending too much of your time monitoring your website and firefighting problems.  And never forget that a disgruntled visitor is unlikely to revisit your website, costing you dearly in terms of lost business.

3) New technology

Professional web design teams are up-to-date with all the latest web developments, making it easy for them to incorporate new technologies into their designs.  Many businesses have discovered, to their cost, that mobile-first web design is no longer optional, now that the majority of searches take place on smartphones and tablets.

Your professional web designer will research your customer base, ensuring that your website speaks directly to them, and making it easy for them to have the same great experience whether they’re accessing your site from a desktop or a smartphone.

4) Faster loading times

A slow-loading website can be the kiss of death for businesses, thanks to our ‘instant gratification’ ethos.  Yet DIY site builders aren’t concerned with loading speeds, so there’s not much that you can do when you find that your carefully-designed site takes too much time to display on your visitors’ screens.

Professional web designers understand that you have less than three seconds to impress your visitors, and will ensure that all pages across your website load as quickly as possible, helping to keep potential customers onside.

5) Superior SEO techniques

DIY site builders have some degree of SEO compliance built in, but compared to the SEO functionality of a professionally designed site there’s simply no contest. And with SEO being at the heart of a website visitor’s experience, it’s importance simply can’t be over-emphasised.

A professional web development team will make sure that your website accurately reflects your business, attracting and retaining high-quality visitors who have the means and motivation to engage with your brand.

Of course, for many business owners, it all comes down to cost.  Obviously hiring a professional web design team will cost more, but it’s important to take the long view.  By raising your website’s profile your designers will ensure that you increase your customer base, sell more products and create a more trustworthy brand than your competitors, helping to propel your business to the next level.  So it’s important to consider the associated costs as an investment, that will provide long-term benefits.

At Brookstone we take the time to get to know you and your business, ensuring that we are able to create a bespoke website that resonates with your customers.  We can raise your business profile, attract  the right people at the right time, and help your business to grow, without blinding you with technical terms.

So what are you waiting for? Give us a call, and find out for yourself why our clients love to do business with us.