Frequently Asked Questions

Along with website design and graphic design, we specialise in SEO, social media, Google Ads, Re-marketing, Display Ads, Google shopping.

It isn’t possible to spot the cheapest form of marketing, to fully understand which is the cheapest you need to be able to compare your spend against the value of the sales received. If you’re not receiving sales and enquiries from your marketing then that makes for a very expensive marketing strategy, no matter how cheap it may seem at face value. Always test a marketing tool with a lower budget to begin with and then review the return received in order to make a judgement.

We often find that marketing managers and marketing tools that claim to be cheap are often the most expensive as you pay a lot out and receive very little back.

This varies from sector to sector, but as a general rule you will need to get your website in order first, before directing traffic to it. From there a good investment is in SEO as this will help you climb Google’s organic listings, which are not only free but where many potential clients go to when seeking out your products or services. Added to that a website with good SEO is usually cheaper on paid ads.

After SEO you have two main routes to choose from, Google Ads and Social Media.

Google Ads are a very powerful tool as any potential client will see your advert at the precise moment they are looking to pay for your products or services, so it makes sense to be right there when they need you.

Social media is a fantastic way of raising your brand awareness ready for when potential customers require your product or services. It is also very powerful in the way that people and companies will ring out your praises when you do a good job for them, so it’s almost like getting your customers to do your marketing for you!

Brookstone can manage an entire marketing solution including strategy planning. So too can we implement a pre-defined strategy defined by you.

This depends upon you the client and what works best for you. Our favourite way is through face to face meetings as we can work around the same table to review and plan. But if email reporting or video conferencing works best for you then we’re happy to accommodate that for you.

We dedicate allocated hours each month to your company, allowing us to act as an extension to your marketing team or even to be a full outsourced marketing department. Our marketing charges would depend on the scale and nature of your project.

But as a guide we typically charge from £1200 per month through to £5000 per month. £1200 would focus around elements such as SEO and Google ads, £2500 per month would buy more time and allow us to add in extra services such as Social media and Emailers. £4000 per month would be adding in elements such as website design, UX and strategy planning.

SEO (search engine optimisation) is a managed process to help your website climb the search engines, in order to increase quality enquiries and valuable sales.

SEO got a bad name for itself in the early days with self-proclaimed SEO experts popping up and cheating their way to the top of Google. Although some of these people still exist the practice of cheating your way to the top has almost been completely stamped out by Google.

High quality SEO is still very relevant and can bring in a lot of sales if carried out correctly, along with the huge list of demands and guidance Google sets out today.

No not really, well not anymore anyway.

There was a time some years back when SEO was all about inserting keywords in the right places and the right density. Although this is still relevant it’s just part of the overall scoring mechanism Google uses now when it’s deciding how to rank your website.

Amongst many other elements Google will be reviewing your website’s content and relevance and the way in which visitors engage with the website or to leave it.

SEO is a huge subject, so if you want to delve deeper then pop in to see us or give us a call.

This is dependent on many elements including your market place competition, geographic target areas and the size and quality of your website, but as a guide our SEO starts from just £1200 per month. The best way to get an exact price is to get in touch and explain what you are trying to achieve.

Back linking holds many opportunities for SEO, but it also holds many dangers. Yes we can and will use back linking if required, but we would always begin with the the SEO properties on the website itself. If after that you still require back linking a very closely monitored program would commence.

Our SEO is strictly kept in-house. Outsourcing SEO comes with too much danger, so we control our own SEO contracts.