How is AI being used by UK businesses today?

Artificial Intelligence (AI) is revolutionising the business landscape in the UK, from an angle of marketing and business management, it is offering opportunities for companies to enhance their efficiency and competitiveness.

AI has already made quite an impact on forward thinking businesses, with a reported 70% of large companies investing in generative AI, but most are struggling to find actual ways of implementing it.

If you fall into this category and just don’t know where to start, here’s a few examples of how AI is being used at the moment by some UK businesses:

AI-powered tools can sift through vast amounts of data at lightning speed, providing businesses with actionable insights. This means companies can make informed decisions quickly, understanding their customers’ preferences, market trends, and potential risks.

Take that unwelcome 100 page weekly management report for instance. The one you dread receiving on a Monday morning. Well now you can train AI to provide you with a summary of that report instead of reading the whole thing, and then interrogate the report further if you so choose. It’s time to take back Monday mornings!

Many businesses in the UK are adopting Robotic Process Automation (RPA) to handle repetitive tasks. By automating these processes, companies can free up their employees’ time, allowing them to focus on more strategic and value-added activities. It’s not about replacing humans, but enabliging to do creative tasks that add value instead of those that can be automated.

Chatbots and virtual assistants, powered by AI, are now common on many websites and apps. There have been many poor examples of these over the years, that can be infuriating to use. This cana result in bad work-of-mouth for your company and loss of business.

But as AI is becoming more involved they are getting much better, and some are even a pleasure to use now. They provide instant customer support, handle queries, and even process orders in a conversational manner. This not only improves customer satisfaction but reduces the operational costs associated with traditional customer service.

As we mentioned, AI loves data. Give it the right information and it can predict demand and optimise inventory levels really well. It can even anticipate supply chain disruptions, ensuring that UK businesses can deliver products and services to their customers efficiently, reducing wastage and costs.

How well these work valso depends upon the initial teaching phase by the human, and the amount of time they have to learn. AI is well on its way to becoming an invaluable optimisation tool and a part of your existing team.

From online shopping recommendations to tailored marketing campaigns, AI allows businesses to offer personalised experiences to their customers, especially when it comes to ecommerce. This level of personalisation can lead to increased customer loyalty and higher sales as your website becomes so much better than your competitors.

AI can analyse customer feedback, reviews, and market trends to help businesses identify gaps in the market. This can drive the development of innovative products and services for your business that cater to common customer needs. Give the people what they want!

With predictive analytics, businesses can forecast future trends, helping them to make strategic decisions. Whether it’s entering a new market or launching a new product, AI provides the data-driven insights needed to reduce risks. Again the longer you give the AI to learn and analyse the better it will become. Just don’t be tempted to just set it live and leave it to take over.

Adopting AI gives UK businesses a competitive advantage. By harnessing the power of AI, companies can offer better solutions to customers, improve their operations, and deliver superior customer experiences, setting them apart from their competitors. It helps you to do more of the ‘things’ you’ve always wanted to do that make your business better than the rest.

Now AI isn’t going to take the human out of human resources, but it can do a lot of the heavy lifting. AI-driven tools can screen resumes, predict the best-fit candidates for a role, and even assist in onboarding. This ensures that businesses hire the right talent, reducing turnover and improving overall team performance. Set this up once and then role it out at each and every hire.

Ever had spreadsheet blindness? Trying to make heads or tails of financial data can be like staring into the abyss. But not for AI. This is a tool that can analyse market conditions, company performance, and economic indicators to provide accurate financial forecasts. This helps businesses in budgeting, investment decisions, and risk management.

The transformative power of AI is undeniable, and its applications in the UK business landscape are both vast and growing. Whether you’re looking to optimise your supply chain, enhance customer experiences, or make data-driven decisions, AI can be your strategic partner.

However, the journey to successfully implementing AI in your business can be complex and fraught with challenges. If you find yourself intrigued but unsure of how to proceed, don’t navigate this evolving landscape alone. Speak to the experts at Brookstone Creative for tailored advice and innovative solutions.

We can guide you through the maze of possibilities that AI offers, helping you to not just stay ahead of the curve but to redefine it. Your competitors are already taking steps; it’s time for you to make your move.