internet marketing leicester.

The secret behind successful internet marketing is different for every business, but the 8 insights below will help you get started on the right path to success.

1) You have just 5 seconds

With internet marketing you need to remember that 95% of potential new customers will look at your website before contacting you and on average spend no more than 5 seconds judging you, so internet marketing is only as good as your website.

Our first recommendation is to get an expert to cast their eye over your website and give their thoughts on how well it is likely to convert. Don’t ask friends or relatives as they will tell you what you want to hear, and don’t ask the current designer for obvious reasons. Get a fresh pair of eyes to point out the good, the bad and the ugly.

2) Don’t sell

That may sound a bit crazy with internet marketing but lets face it we don’t go to a website to be sold to, we go to a website to gain information and to find a company we feel we can trust. So make sure you give more information and advice than your competitor. Don’t be lazy with the amount of info you provide and this alone will increase conversions.

3) It’s all about ROI

Some companies will opt for the cheapest website and the cheapest internet marketing companies, thinking they’re getting a bargain. That’s normally not true.

It doesn’t matter how much you spend on marketing, it simply comes down to how many £’s you get back per £ you put in. It’s as simple as that. A low budget website and internet marketing company can prove to be very expensive when they don’t convert!

4) The cheapest internet marketing tools:

We get asked that question quite often, but the cheapest internet marketing tools are usually swamped by your competitors, so you’re all advertising in the same place and rarely converting, which proves to be very expensive internet marketing. Our advice is to invest a bit more and advertise your business in ways your competitor feels they can’t afford, this usually creates far more conversions and hence turns out to be the cheapest form of internet marketing as your return £ per £ is far higher.

5) It’s all about data data data

The real skill in internet marketing is being able to understand the data coming into your website and marketing platform. If you take the time to understand this you can use it to refine your internet marketing and increase sales.

6) When they leave your website

Let’s face it no matter how good your website is you can’t always stop folk from shopping around on other websites before purchasing or getting in touch, so what can you do about that?

Our advice lies in Remarketing which is a tool that allows you to place your adverts on the next websites they visit, keeping you fresh in their mind whilst shopping around. It really is a fantastic tool with a high conversion rate.

7) A customer for life

When the visitor purchases or sends in an enquiry on your website most companies celebrate and move onto the next sale. That’s wrong as they are not looking at the bigger picture. The first sale a customer makes is the hardest as you have to gain their trust, but once they hit the ‘buy now’ button those barriers fall away and you have a willing customer, so don’t let all that hard work go to waste.

Look after them by giving a super fast delivery, follow up with a courtesy email asking if they are happy with their purchase, then make sure they’re the first to know about all the latest offers and new products on your website, as well as sending them complimentary advice on getting the best from their product.

8) Refining your internet marketing

Internet marketing is never done, there is always more you can do to increase the value of your conversions and stay ahead of competitors. So check your internet marketing data on a daily basis and keep refining your website and marketing tools to get even higher conversions. Also keep tracking your position on Google and keep a close eye on the internet marketing activity of your competitors.

Complimentary Internet Marketing Appraisals

Brookstone are an Internet Marketing Company in Leicester and we would be delighted to cast an eye over your website and marketing, to give you a bit of advice in how to increase your sales. All you have to do is ask.

give us a call today on 01455 561561.

Facebook Logo

facebook.


Take advantage of Facebook’s vast audience to connect with new and existing clients and generate leads.

find out more
Instagram

instagram.


A simple and effective way to share product images and connect with potential clients on a global scale.

find out more
Google Adwords Icon

adwords.


Give your sales campaign a boost, appear at the top of search engines and track where sales come from.

find out more
Google & Bing Logos

seo.


Monitor the keywords that are being searched for in order to gain higher search engine rankings.

find out more
Remarketing Icon

remarketing.


Keep your business in the minds of potential clients with beautifully designed adverts on sites they visit.

find out more
User Experience Icon

ux.


Track and record how clients use your web pages in order to make improvements and adjustments.

find out more
Facebook Logo

facebook.


Take advantage of Facebook’s vast audience to connect with new and existing clients and generate leads.

find out more
Instagram Logo

instagram.


A simple and effective way to share product images and connect with potential clients on a global scale.

find out more
Google Adwords Icon

adwords.


Give your sales campaign a boost, appear at the top of search engines and track where sales come from.

find out more
Google & Bing Logos

seo.


Monitor the keywords that are being searched for in order to gain higher search engine rankings.

find out more
Remarketing Icon

remarketing.


Keep your business in the minds of potential clients with beautifully designed adverts on sites they visit.

find out more
User Experience Icon

ux.


Track and record how clients use your web pages in order to make improvements and adjustments.

find out more

get in touch.

Why not come in for a cuppa and a chat? We can talk about where you would like to take your business amongst other things, like marketing, SEO, branding or whatever else is on your mind.