Blogging first became popular back in the early 2000s, when the internet was still relatively new, and there weren’t nearly as many websites as there are today. And they had a certain novelty value at the outset. Blogging gave websites a personality and encouraged communication. And they helped a lot with SEO, particularly since there was so little competition from other sites.

As the years have gone by, blogs have become much more commonplace. Around 30 – 40% of all websites now have a blog, in which people share news and views across a huge variety of topics.

But are blogs still relevant today?

We think they still have a part to play, as they’re still very good for helping with SEO. But we also think it’s fair to say that people are no longer prepared to set aside hours to catch up on blog posts. These days, people want to be able to find the posts and articles that are most relevant to their needs, so they don’t want to have to trawl through pages and pages of posts to find the ones that interest them.

Here at Brookstone Creative, we’ve created our own unique Knowledge Base, which is divided into various categories to cover design, SEO and marketing, for example. People can come to these pages and find information about branding, web design, Adwords and remarketing amongst other subjects. It’s designed to be a place where people can source high-value information about the things they want to know.

It’s not about us selling our services, but rather about us providing a source of knowledge that anyone can access. Of course, as business people, we want to make money, and there is some commercial gain to creating our Knowledge Base. It will help to push our pages higher up on Google, and the more people interreact with them, the higher our posts will go, so it’s useful for SEO purposes.

But our Knowledge Base also gives us an opportunity to show off our experience and understanding of web design and marketing. We can demonstrate to our readers that we know what we’re talking about, and that we’re the go-to people in our industry.

It’s also a really great way of giving something back to society. Business doesn’t have to be all about taking. It’s also about helping others, enabling them to grow their businesses in the same way that we’ve grown ours.

By all means have a business blog and maintain it with regular posts. But we suggest you consider some sort of knowledge base too. But make sure you take the time to create categories, so that people can easily find the topics of interest to them.

If you’d like any further information or advice about blogging, or creating a knowledge base for your website, please contact us, and we’d be delighted to help.