Google Adwords is an automated action whereby a set of carefully chosen keywords trigger an advert to appear at the top of the search terms when a user types in that keyword or phrase. The advert will appear either at the top of the page or as a sponsored link on the right hand side. Brookstone can manage your campaigns and make sure you are within your budget and getting a good conversion rate from your advert.
Another great way to advertise is through Google’s Display Network.
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