Marketing is often thought of as quite a serious topic and a lot of brands are very sensible when it comes to advertising their company. It’s often nice (and quite memorable) when a company goes outside of the norm and makes you chuckle, and April Fools’ Day is the perfect time to do it. Now that we’ve had a few days to look through the campaigns and really appreciate their efforts, we would like to share with you our top 10 “April Fools” marketing campaigns from 2021.

#10 – Ant & Dec’s Saturday Night Takeaway

The iconic duo have launched a rebrand on Instagram claiming that after 30 long years change was needed, now rebranding to Dec & Ant. “It’s only fair on the little guy” anyway!

Ant Dec April Fools

#9 – Caterham

Realising that their new doorless design for the Seven roadster makes it difficult to get in and out of, Caterham announced they would be releasing Seven Lube, a knock-off of Vaseline “developed over the past 17 months by our world-class engineers”. A walnut sized blob of the oil based grease should be more than enough to help you slip in and out, and priced at just £7.77 a tub!

Caterham April Fools

#8 – Argos

Combining the two biggest trends of lockdown, gardening and fitness, Argos have released the “Treadmow”. This lawnmower is powered by a treadmill on the back so you can get your daily exercise in while getting your lawn in tip top shape for when Covid restrictions lift and you can have social occasions in your garden again.

Argos April Fools

#7 – Hot Wheels

Hot Wheels have launched their latest die-cast car, the “You Do It”. They say “Complete with the pieces you typically see assembled, the “You Do It” takes the hard work out of our hands and puts in in yours”.

Hot Wheels April Fools

#6 – Teletubbies

The Teletubbies claimed to have launched their very own cryptocurrency, TubbyCoin. Jumping on the hype from the recent Reddit stock market fiasco they even said to “Take it to the moon 🚀”!

Teletubbies April Fools

#5 – Volkswagen

Volkswagen claimed that they were changing their name to “Voltswagen” to promote their new electric vehicles in the American market. Unfortunately the story was released a few days before April 1st and they refused to deny it, so many news outlets ran the story as ‘fact’, and when it came out as nothing more than an April Fools’ joke there were more than a few annoyed media organisations!

VW April Fools

#4 – McDonald’s

McDonald’s launched a new three fries portion for your mates that “just want a few” in a bid to end chip thievery once and for all!

McDonalds April Fools

#3 – Lego

It’s often said that there is nothing more painful than standing on a Lego brick. Well, Lego are set to change that with the launch of their new “SmartBricks”. When these bricks sense your foot coming they will scatter in all directions, leaving nothing but flat floor for you to stand on.

Lego April Fools

#2 – BMW

It’s a common stereotype that BMW drivers don’t use their indicators. This year BMW have leant into that stereotype and have announced that they will be removing indicators from all of their cars as no-one uses them. “Phone manufacturers did it. Tech giants too. So we decided to give it a go as well.”

BMW April Fools

#1 – KFC

Following on from their removal of the “Finger Lickin’ Good” slogan in the midst of Covid, KFC have opted to use other brand’s taglines instead! Some of the best examples are “Just Do It” from Nike, “Every Little Helps” from Tesco and finally “Gives You Wings” from Redbull, a very fitting tagline indeed!

KFC April Fools

We’re a big fan of companies letting loose a little and having fun with their marketing. We can’t wait to see what April Fools’ Day 2022 has to offer!