Popsy Clothing manufacture and sell dresses online and came to us with an existing Shopify website for which they wanted marketing and web maintenance including modifications and customisation. Following feedback from regular users of the website, we added a mega menu to help visitors search for dresses more easily, allowing the viewer to filter by collection, size, sleeve size, print style etc. We improved how the Facebook feed, blog and video gallery appear on the homepage. The Popsy Facebook page has a large and loyal following so it was very important to keep this prominent. We regularly send out emailers about new dress patterns and items that are back in stock and these campaigns have been very successful, generating many sales. We also added a customer gallery where customers can upload and share photos of themselves wearing the dresses. The message about Popsy’s passion for increasing women’s body confidence really shines through.
ClientPopsy ClothingServicesMarketing & Web MaintenanceYear2019 - PresentLinkwww.popsyclothing.co.uk