Google EAT and what it means for your ecommerce website

Expertise. Authority. Trustworthiness. That’s what the new Google EAT initiative is all about, and if it’s not something that’s currently on your radar, then…


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Shopify v Magento v BigCommerce

Which ecommerce platform is best for your business? Every business website should look good, load quickly and retain the visitor’s interest, but when you have…


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Google Adwords Guide | 5 Traps To Avoid

Google Adwords (aka PPC) can be a brilliant way of attracting high-value customers to your website, but there’s a lot more to it than simply choosing a few…


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Retention marketing – what it is and why you need it

Every website owner understands the importance of SEO to attract visitors to their site.  Some businesses spend hundreds, if not thousands, of pounds on…


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7 Psychological tricks to increase e-commerce sales

So you’ve got a great website, your SEO is up to speed, and your products are selling slowly but steadily. It’d be nice to see an increase in profits, but…


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AR for Ecommerce

Are you ready to embrace the possibilities of AR? Augmented Reality, otherwise known as AR, is about to change the way that consumers interact with brands, so…


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Abraxas Cookshop Website Design – Case Study

As an award-winning cookshop, Abraxas has managed to build up a portfolio of shops around the Midlands, attracting thousands of satisfied customers every day.…


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How To Improve Online sales, Part 2 – Customer Awareness

So you’ve bought your product online, but if I were to ask you in six months’ time which company or reseller you purchased it from, would you remember? No,…


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How to Improve Online Sales, Part 1 – Packaging

Whenever we purchase a product, our experience isn’t just about buying and using it.  A large part of the excitement is about the whole process of shopping for…


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Why UX design is so important

The digital world is full of buzzwords and acronyms that leave the majority of web users reeling, but one term that should be on every website owner’s radar is…


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Adwords & Viagogo

We’ve been watching with interest over the past few days as Viagogo hits more problems with punters and watchdog organisations. For those of you not in the…


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What is GDPR?

GDPR, or General Data Protection Regulation comes into force on May 25th, when it overrides the Data Protection Act of 1998. It affects every business in the…


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Cheap or premium web design – which is better?

Cheap or premium web design – which is better? It’s a question we often hear in our line of business: “Do I really need a professionally-designed……


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Why good web design matters

It’s something we hear all too often from local businesses – “I’ve already got a website, so why on earth would I need it redesigning?” Well, there are…


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The importance of keeping your website up to date

Well, you certainly could do that – lots of business do – but over time you’ll find visitor numbers dropping and your search engine rankings falling.  You…


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SEO in the future

As a new year looms, you will find SEO specialists hard at work planning next year’s SEO strategies and networking tirelessly to seek out every possible change…


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12 Excuses Against Digital Marketing

Based upon our years of digital marketing meetings, we thought we would compose a list of the best reasons we’ve heard to resist change. The guilty will remain…


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12 SEO Myths Exposed

There many strong views and arguments out there regarding SEO, coupled with many ideas about what it is that actually gets you ranked. We’ve put a blog…


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SEO for Voice Search

Just when you thought you had your SEO all sorted out, here comes another big change! This time the culprit isn't another SEO algorithm change by Google, it's…


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What UX can do for your Website

‘User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and…


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Amazon to Use Delivery Drones in UK

Amazon's plans for parcel delivery by drones is no secret, but did you know they now have approval by the UK Government for drone trials over here? The…


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Freelance Designer or Creative Agency

This is a frequently asked question and often seems to be answered by how big your budget is. If you want cheap, you pick a freelance designer and if you want…


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