What are Display Network Adverts?

Display Network adverts is a Google initiative which works in a very similar way to remarketing ads.  Often referred to as banner adverts, the aim of Display Network ads is to drive visitors to your website.

As you browse the internet, you’ll still see graphically designed ads for products, brands and services.  But unlike with remarketing ads, you don’t have to have previously visited the website to see a Display Network advert.

How do you use Display Network Ads?

Display Network adverts are carefully targeted to encourage people to visit your website for the first time, even if they’ve never heard of your brand previously. But you need to as specific as you possibly can be when setting up the demographics of the type of person you intend to target.  You can also specify the types of sites that you’d like your adverts to appear on.

It’s possible to get quite clever with Display Network ads, making them work even harder on behalf of your business.  For example, you can follow up the initial ads with remarketing, to keep your brand name at the forefront of the viewer’s mind.

It’s an extremely powerful and cost effective marketing tool, but the devil is in the detail when it comes to making it work for you.  It’s absolutely essential to analyse click-through rates and conversion rates to see what’s working.  Once you’ve established which audience profiles respond best to your adverts, you need to keep on refining your strategy.  That means working on your targeting and your demographics, analysing the style of your adverts and examining your products and services. You’ll discover which ads are converting best, delivering the highest possible return on your investment.